Modern Constituency Electioneering: Local Campaigning in the 1992 General Election / Edition 1

by David Denver, Gordon Hands

Overview

In this study of grass-roots election campaigning, the authors survey the evolution of campaigning over the past century and describe how the parties organized their constituency campaigns in the 1992 election. They examine and evaluate the campaign techniques used.

Product Details

ISBN-13:	9780714643458
Publisher:	Taylor & Francis
Publication date:	04/24/1997
Pages:	354
Product dimensions:	6.12(w) x 9.19(h) x (d)

About the Author

David Denver, Gordon Hands

Table of Contents

EPOP Newsletter- "The book is a model of social science research and states its conclusions modestly but persuasively...the definitive study on the subject"



New Labour Organiser -"This is a very useful and intelligent review of a surprising long neglected topic.....Such a book is especially welcome at a time of great uncertainty over the fragmentation of mass media."



British Politics Group Newsletter - "...every scholar and every library with a special interest in British political parties will want (this book) on their shelves...This is an enourmously significant book for understanding the links between political parties and elections in Britain. Denver and Hands will be cited repeatedly in subsequent efforts to understand those links."



Parliamentary Affairs - "This counter-intuitive finding presents a challenge to many modernist assumptions about elections in the age of mass media communications.

Editorial Reviews

Surveys the evolution of campaigning over the past century and describes in detail how the parties organized their constituency campaigns in the 1992 general election in Britain. Examines and evaluates campaign techniques as well as the role of local media and national party organizations. Strengths of constituency campaigns around the country and the effects of local campaigning are assessed using a quantitative measures based on a large-scale postal survey. Clearly demonstrates that constituency electioneering in Britain does significantly affect how well parties fare in elections. Paper edition (unseen), $25.00. Distributed by ISBS. Annotation c. by Book News, Inc., Portland, Or.

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