Gift Guide

Modern-Day Vikings: A Practical Guide to Interacting with the Swedes / Edition 1

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $4.87
Usually ships in 1-2 business days
(Save 81%)
Other sellers (Paperback)
  • All (13) from $4.87   
  • New (6) from $20.64   
  • Used (7) from $4.87   


Many people think of Sweden as a compilation of four stereotypes: sex, suicide, socialism and spirits. Modern-Day Vikings: A Practical Guide to Interacting with the Swedes is a window into Swedish culture that allows readers to come to understand and contradict these stereotypes, and explore the true values underlying Sweden and Swedish culture.The book traces many of Sweden's cultural traits back to its Viking heritage and examines the famous cradle-to-grave social democracy and the social and economic challenges brought on by immigration and other twenty-first century changes. It also explores the values underlying modern Swedish culture. Readers get a glimpse of the complete Swede as characterized by the four seasons. An indispensable tool for anyone traveling to Sweden or for those interested in and intrigued by Swedish culture, Modern-Day Vikings helps provide insights and strategies for successful interaction with the Swedes. It was a good read-and well worth the time, even for those of us already well ensconced in these northern climes-much of what they suggest is right on and directly illuminating. Indeed the chapters on the Jantelagenand the Lagom phenomenon are excellent for understanding much of what seems to stop native Swedes from tooting their own trumpets. Visitors [to Sweden] should beware, for much like the Vikings of old, the modern-day version leaves a stronger impression than might at first be perceived. Visiting the book before visiting the place is worth the time taken. -Sven Bovei FackoversattarenReading this book was a genuine pleasure and I found myself grinning in acknowledgement in some places and getting a healthy dose of the 'aha' effect in othersa. This book is like a window in the sun, either you can cup your hand over your eyes to see right into the heart of the Swedish culture or you can stand back to see your own reflection.-Corinne Wilhelm Modern-Day Vikings is quite informative. As an American who has chosen to live in Sweden it is an excellent addition to my library.. The organization, style, amount of information, and philosophical approach are what makes your and Ms. Carr's book particularly valuable. I'm not aware of any work now being sold that is of similar value and quality. I recommend that any American businessperson planning on doing business in Sweden read this book. -Jonathan Stubbs, consultant From [...] the opening paragraphs to the comprehensive bibliography, [Modern-Day Vikings] is well researched and well written. As a Swedish manager I say: This book accurately describes the Swedes and provides very useful information regarding how to interact with them. Were I an American manager I'd say: This book is a must for anyone doing business with Swedes and going about it seriously! -Goran Froling, Vice President and General Manager, Ericsson Canada Sweden is arguably the most American country in Europe. Even so, the cultural differences between us are more profound and more subtle than what is apparent to the casual visitor. Christina Robinowitz and Lisa Werner Carr have produced an excellent-and highly entertaining-guide for those who wish to understand and who, at the same time, are anxious not to put their foot in it.-Olle Wostberg, Consul General of Sweden in New York, former editor-in-chief of Expressen newspaper At a time when Swedish IT entrepreneurs are conquering the world, Modern-Day Vikings provides an excellent guide to Swedish business behavior, set against an historical background. Useful hints are given on how to avoid disastrous misunderstandings. Also, for Swedes, the book gives interesting historical explanations to why we behave as we do.-Cecilia Julin, Minister for Economic Affairs, Swedish Embassy, Washington, DC Swedes can sometimes be an enigma even to themselves. Authors Werner Carr and Robinowitz, with their very different backgrounds, offer a key to common and not-so-common differences between those things Swedish and the world. Modern-Day Vikings could become mandatory for those with an interest in, or plans to work with or in Sweden, but is also quite amusing and an eye opener for us born Swedes. -Ulf Martensson editor & publisher, Swedish News, Inc, and Sweden and America MagazineNordstjernanContentsAcknowledgmentsIntroduction1 From the Vikings to the Welfare State: A Millennium in Sweden2 The Rise of the Swedish Model3 The Four S's: Sex, Suicide, Socialism, and Spirits4 National Pride: A Matter of Romance5 The Individual and the Group: Self-Sufficiency and Solidarity6 The Lagom Phenomenon7 Jantelagen: Who Do You Think You Are?8 Equality Above All9 The Seasons and Their Power: Summer, Winter, and Holiday Swedes10 Communication: The Sound of Silence11 Manners: Swedish Customs Simplified12 Doing Business in Sweden: Competition versus ConsensusConclusionBibliographyIndexAbout the Authors
Read More Show Less

Product Details

  • ISBN-13: 9781877864889
  • Publisher: Nicholas Brealey Publishing
  • Publication date: 10/1/2001
  • Series: INTERACT Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 216
  • Sales rank: 593,452
  • Product dimensions: 5.50 (w) x 8.40 (h) x 0.60 (d)

Meet the Author

Christina Johansson Robinowitz is a cross-cultural coach, trainer, and consultant. A native of Sweden and long-time resident of the United States, she works with multinational companies and international organizations, specializing in Swedish-U.S. intercultural relations.Lisa Werner Carr, an American of Swedish descent, is a professional journalist and has lived and worked in Sweden. Now based in Dallas, she is a Web content developer and contributing editor to the magazine Sweden & America.
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 2 Customer Reviews
  • Posted December 18, 2008

    more from this reviewer

    Insight into the Swedes

    Once i started working for a Swedish company, i wanted to get a better understanding on the Swedish culture and how it impacts their business and management practices. This book provides that insight and it provides historical information about Sweden which has come in handy when I travel there and work with my Swedish colleagues. It is a fairly quick and easy read and gave me a valuable perspective.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 23, 2011

    No text was provided for this review.

Sort by: Showing all of 2 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)