PAPERBACK Good 1429239999 May NOT contain supplemental materials such as CD's, info-trac, access codes, etc...Has 'used book' stickers on front and back cover. Choose Expedited ...Shipping for fastest delivery! Free USPS Tracking Number.Read moreShow Less
1429239999 May NOT contain supplemental materials such as CD's, info-trac, access codes, etc... Has 'used book' stickers on front and back cover. Choose Expedited Shipping for ...fastest delivery! Free USPS Tracking Number.Read moreShow Less
Has minor wear and/or markings. SKU:9781429239998-3-0 Orders ship the same or next business day. Expedited shipping within U.S. will arrive in 3-5 days. Hassle free 14 day return ...policy. Contact Customer Service for questions.Read moreShow Less
Almost new condition. SKU:9781429239998-2-0 Orders ship the same or next business day. Expedited shipping within U.S. will arrive in 3-5 days. Hassle free 14 day return policy. ...Contact Customer Service for questions.Read moreShow Less
Cover shows signs of wear. Inside pages may have highlighting, writing, and/or underlining. Used books may have stickers on the cover. Ships same day or next business day. Free ...USPS Tracking Number. Excellent Customer Service. Ships from TNRead moreShow Less
Used - Good Second Edition May contain highlighting/underlining/notes/etc. May have used stickers on cover. Ships same or next day. Expedited shipping takes 2-3 business days; ...standard shipping takes 4-14 business days.Read moreShow Less
There's a common view that "all micro texts are the same," but we believe that innovation is possible! We offer a whole chapter on incentive design, with many business and real world applications from choosing salaries or piece rates to setting up an ideal tournament. Business applications are also extensive in our chapter on price discrimination, which covers tying and bundling as well as direct price discrimination. We cover political economy extensively and also have a whole chapter on normative judgments; it covers the assumptions behind cost-benefit analysis, the idea of a Pareto improvement, and the different ethical judgments that have been used to praise or condemn economic reasoning.
We knew that our efforts to reflect modern microeconomics would be wasted if we reached only a small percentage of the students. We had to make the material simpler, more compelling, and more intuitive. We had to bring economic reasoning to life.
We also knew that we were writing for a generation that doesn't always have the patience for slow delivery. We had to get to the point.
Those are just some of the reasons why we call our text Modern Principles: Microeconomics. We have taken modern advances in economics and we have integrated them throughout the text. We are unabashedly enthusiastic about economics and we work hard to enthuse students with the economic way of thinking so that they too internalize it for the rest of their lives. We hope you will see that this text provides the best coverage of what it means to think like an economist.