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From the Publisher"I really have to commend an academic study that, while pursuing the intricacies of a serious argument about authorship and reputation, also manages to develop a related line of critique extending from Marilyn Monroe to James Joyce to Starbucks. As such an unusual lineage might suggest, Modernism and the Culture of Celebrity is a thoroughly engaging, often witty, and deeply perceptive study that opens new avenues of enquiry within the field of modernist studies in an imaginative and productive way."
- English: The Journal of the English Association, Christoph Linder
"...highly recommended [for] upper-division undergraduates and above..."
- Choice, Martha S. Vogeler
"Jaffe's work is at the forefront of a new wave of scholarship now interrogating what he calls 'the durability of the modernist brand'.... [It] crucially adds to the debate a carefully nuanced yet refreshingly inventive way of embedding the concept in the flows of social, cultural, and economic capital in the period."
- The James Joyce Literary Supplement, Sean Latham
"...will doubtless inspire other researchers.... [It] is a pioneering study in that it develops genuinely new approaches to the study of modernist authorship, collaboration, editing, and promotion."
- Modernism/Modernity, Faye Hammill
"...rich book...filled with economic and cultural insights that do predict our current 'branded' literary state."
- The Journal of American Culture, Michael Brody
"Building on ... the materialist turn in modernist studies, Jaffe constructs an original and vigorously theorized account of modernist self-promotion."
English Literature in Transition, 1880-1920
"...innovative and important."
James Joyce Literary Supplement
"Vivid intelligence gleans from every chapter of Modernism and the Culture of Celebrity."
Alan Hepburn, McGill University, James Joyce Quarterly