Modernism in the Magazines: An Introduction

Modernism in the Magazines: An Introduction

by Robert Scholes, Clifford Wulfman
     
 

If modernism began in the magazines, as Robert Scholes and Clifford Wulfman argue, then the study of modern culture should begin with these publications. Scholes and Wulfman’s radically inclusive approach not only considers the “little” modernist magazines alongside the “big” or mass magazines often dismissed as antithetical to

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Overview

If modernism began in the magazines, as Robert Scholes and Clifford Wulfman argue, then the study of modern culture should begin with these publications. Scholes and Wulfman’s radically inclusive approach not only considers the “little” modernist magazines alongside the “big” or mass magazines often dismissed as antithetical to modernism’s elite culture, but also insists that scholars must investigate their contents as a whole—from poetry to advertising—to appreciate their full significance. The book’s appendix also reprints a previously uncollected critique of popular British magazines from 1917 and 1918 by Ezra Pound.

Product Details

ISBN-13:
9780300142044
Publisher:
Yale University Press
Publication date:
06/29/2010
Edition description:
New Edition
Pages:
352
Product dimensions:
6.30(w) x 9.30(h) x 1.20(d)

Meet the Author

Robert Scholes is Research Professor of Modern Culture and Media, Brown University, and former President of the MLA. He is the author of numerous books, including The Crafty Reader, The Rise and Fall of English, and Parodoxy of Modernism. Clifford Wulfman is Coordinator of Library Digital Initiatives at Princeton University and technical director of the Modernist Journals Project.

Table of Contents

Preface

One Founder of Modern Periodical Studies Ezra Pound Pound, Ezra 1

Two Modernity and the Rise of Modernism: A Review 26

Three Rethinking Modernist Magazines: From Genres to Database 44

Four Modernism in the Magazines: The Case of Visual Art 73

Five Modernism's Other: The Art of Advertising 118

Six How to Study a Modern Magazine 143

Seven "On or About December 1910" 168

Eight The Hole in the Archive and the Study of Modernist Magazines 196

Appendix Studies in Contemporary Mentality Ezra Pound Pound, Ezra 223

Works Cited and Consulted 327

Index 331

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