Modernism in the Magazines: An Introduction

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If modernism began in the magazines, as Robert Scholes and Clifford Wulfman argue, then the study of modern culture should begin with these publications. Scholes and Wulfman’s radically inclusive approach not only considers the “little” modernist magazines alongside the “big” or mass magazines often dismissed as antithetical to modernism’s elite culture, but also insists that scholars must investigate their contents as a whole—from poetry to advertising—to appreciate their full significance. The book’s appendix also reprints a previously uncollected critique of popular British magazines from 1917 and 1918 by Ezra Pound.

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Editorial Reviews


"Having recently woken up the editor of a literary magazine, I found myself riveted by this book."--Lorin Stein, Harpers

— Lorin Stein

Mark Morrisson
Modernism in the Magazines is at once a clarion call for scholars and students of modernism to transform the field through periodical studies and to harness the as-yet under-utilized potential of digital databases, but it is also a refreshingly useful guidebook showing readers how to do just that. There truly is no other book out there like this.”—Mark Morrisson, Pennsylvania State University
Ann Ardis
“Scholes and Wulfman have produced a masterful introduction to modernist periodical studies that will be an invaluable resource for students as well as to scholars of Anglo-American literary modernism.”—Ann Ardis, University of Delaware
Sean Latham
"Modernism in the Magazines sets the course for the emergent field of modern periodical studies and will become essential reading for the revitalized study and teaching of modernism."—Sean Latham, University of Tulsa
Harpers - Lorin Stein
"Having recently woken up the editor of a literary magazine, I found myself riveted by this book. . . . I suspect even nonprofessionals will enjoy Pound's original articles, which Scholes and Wulfman reprint in their entirety—and will be charmed by the author's unabashed pleasure in old ephemera. . . . It is a melancholy truth that most ads age better than most poems. Scholes and Wulfman embrace that truth without holding it against either kind of communication. They don't make us choose between loving the moderns and understanding how they paid the bills."—Lorin Stein, Harpers
Clio - Barbara Green
"[A]n introduction to the field that is ideal for teaching (and priced so that it can be used in the classroom) as well as useful to scholars with an interest in periodical studies. . . . [an] indispensible volume."—Barbara Green, Clio
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Product Details

  • ISBN-13: 9780300142044
  • Publisher: Yale University Press
  • Publication date: 6/29/2010
  • Edition description: New Edition
  • Pages: 352
  • Product dimensions: 6.30 (w) x 9.30 (h) x 1.20 (d)

Meet the Author

Robert Scholes is Research Professor of Modern Culture and Media, Brown University, and former President of the MLA. He is the author of numerous books, including The Crafty Reader, The Rise and Fall of English, and Parodoxy of Modernism. Clifford Wulfman is Coordinator of Library Digital Initiatives at Princeton University and technical director of the Modernist Journals Project.

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Table of Contents


One Founder of Modern Periodical Studies Ezra Pound Pound, Ezra 1

Two Modernity and the Rise of Modernism: A Review 26

Three Rethinking Modernist Magazines: From Genres to Database 44

Four Modernism in the Magazines: The Case of Visual Art 73

Five Modernism's Other: The Art of Advertising 118

Six How to Study a Modern Magazine 143

Seven "On or About December 1910" 168

Eight The Hole in the Archive and the Study of Modernist Magazines 196

Appendix Studies in Contemporary Mentality Ezra Pound Pound, Ezra 223

Works Cited and Consulted 327

Index 331

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