Module 2: Graphics and Visual Communication for Managers / Edition 2

Module 2: Graphics and Visual Communication for Managers / Edition 2

by James S. O'Rourke, Barbara L. Shwom, Karl P. Keller, Jr., Robert Sedlack Robert P.
     
 

ISBN-10: 0324584180

ISBN-13: 9780324584189

Pub. Date: 01/07/2008

Publisher: Cengage Learning


GRAPHICS AND VISUAL COMMUNICATION FOR MANAGERS, Second Edition, offers practical and useful advice on how to work with graphics and visuals in reports, briefings, and proposals. It also offers direct instruction on how to integrate graphic aids into spoken presentations and public speeches. There are dozens of illustrations, drawings, and graphs included

Overview


GRAPHICS AND VISUAL COMMUNICATION FOR MANAGERS, Second Edition, offers practical and useful advice on how to work with graphics and visuals in reports, briefings, and proposals. It also offers direct instruction on how to integrate graphic aids into spoken presentations and public speeches. There are dozens of illustrations, drawings, and graphs included throughout the text. This text integrates the latest research on visual communication with the best managerial practices in a wide range of businesses that provides the latest information available. It explains the details involved in crafting graphic images that tell a story clearly, crisply, and with powerful visual impact. Using a step-by-step approach, it demonstrates how to create PowerPoint files that support and enhance a presentation without dominating or overpowering the content of a talk. And it offers an inside look at how the best graphic design shops create images that support business objectives and make management communication more effective.

Product Details

ISBN-13:
9780324584189
Publisher:
Cengage Learning
Publication date:
01/07/2008
Series:
Managerial Communication Series
Edition description:
New Edition
Pages:
128
Product dimensions:
7.90(w) x 9.80(h) x 0.40(d)

Table of Contents


Introduction: Documents as Visual Communication. 1. Verbal Design: Choosing Type and Designing Pages. 2. Visual Design: Creating Graphs and Tables. 3. Verbal + Visual Design: Combining Text and Visuals. 4. Verbal + Visual Design: Designing PowerPoint. 5. Using Color.

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