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From idea generation to feasibility analysis, and from writing the business plan to presenting it to various audience groups, this text covers all steps necessary to develop and start a business. The authors offer guidance on meeting with investors and getting funding for the new venture, and provide numerous samples of effective plans and presentations.
Introduction: Documents as Visual Communication. 1. Who Do You Want to Be? 2. From Ideas To Action. 3. Write Your Way Into Business. 4. Once You've Got It, Flaunt It. 5. Take Your Plan On The Road.