Mom, Incorporated: A Guide to Business + Baby

Mom, Incorporated: A Guide to Business + Baby

by Aliza Sherman
     
 

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According to research, there are more than 10 million women who own and lead their own businesses. Entrepreneur Aliza Sherman (founder of Cybergrrl, Inc.) and blogger Danielle Smith (founder of ExtraordinaryMommy.com) have joined forces to write a book that helps women who are already moms (or are thinking about becoming moms in the future) learn how to take charge of

Overview

According to research, there are more than 10 million women who own and lead their own businesses. Entrepreneur Aliza Sherman (founder of Cybergrrl, Inc.) and blogger Danielle Smith (founder of ExtraordinaryMommy.com) have joined forces to write a book that helps women who are already moms (or are thinking about becoming moms in the future) learn how to take charge of the family/work balance by starting their own businesses. As more women become "mompreneurs," there is an increased need for a book that will cover all aspects of how moms can successfully start and run a business that allows them to make money, pursue a profession, and have time to devote to the kids as well. This practical, user-friendly book will draw on Aliza and Danielle's own experiences, and their interviews with moms who've started their own successful businesses. In addition, Aliza has interviewed numerous business experts about funding for women, and the book will include valuable information about the current alternative sources of funding for female entrepreneurs. Also, in sidebars throughout the book, Aliza will address women who don't have children yet but are planning for it down the road and want to know how to combine having a family with running their own business.

Editorial Reviews

Library Journal
Sherman (The Complete Idiot's Guide to Crowdsourcing) and Smith (founder, www.extraordinarymommy.com) provide the nuts and bolts for parents wanting to start a home-based service- or product-oriented business. They introduce the KISS principle—Keep it Simple, Sister!—and include handy planning worksheets throughout (also available for download via MomIncorporated.com). A solid business perspective is supplied, with practical info on accounting, taxes, patents, insurance, and more. The authors also cover time management, PR/marketing, and legal advice. One chapter focuses on creating a workspace whether in a closet or at a café, and there is information on bartering to trade, say, building a website for your bookkeeper for bookkeeping services. The authors advocate asking for help and not succumbing to a "supermom" model while dealing with the constant challenge of juggling work and family. Virtual assistance and opening an online store are also explored. The guide emphasizes creating a business plan and really thinking out your strategy. VERDICT This is a helpful business resource for parents. Those looking to turn a blog or other online presence into profit should also read Audrey McClelland and Colleen Padilla's The Digital Mom Handbook (reviewed above).—Barb Kundanis, Longmont P.L., CO

Product Details

ISBN-13:
9781416207078
Publisher:
Sellers Publishing, Inc.
Publication date:
12/19/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
12 MB
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This product may take a few minutes to download.

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