The Moment It Clicks: Photography Secrets From One of the World's Top Shooters
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The Moment It Clicks: Photography Secrets From One of the World's Top Shooters

4.0 35
by Joe McNally
     
 

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THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich,

Overview

THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.

When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.

What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.

This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”

Product Details

ISBN-13:
9780321544087
Publisher:
New Riders
Publication date:
02/06/2008
Series:
Voices That Matter Series
Pages:
256
Sales rank:
364,515
Product dimensions:
8.90(w) x 8.80(h) x 0.70(d)

Meet the Author

Joe McNally is an internationally acclaimed photographer, whose career has spanned 30 years and included assignments in over 50 countries. Although the majority of his career has been spent shooting for magazines such as Time, Sports Illustrated, and National Geographic, in the mid-1990s Joe served as Life magazine’s staff photographer, the first one in 23 years. He also has shot commercial assignments for Target, Nikon, and Sony, to name a few. Joe is a recipient of the Alfred Eisenstaedt Award and has been honored by Pictures of the Year International, World Press Photo, The Art Directors Club, American Photo, Communication Arts, and Graphis. He conducts numerous workshops around the world as part of his teaching activities. One of Joe’s most notable projects, Faces of Ground Zero — Giant Polaroid Collection, has become known as one of the most significant artistic responses to the tragedy at the World Trade Center.

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Moment It Clicks 4 out of 5 based on 0 ratings. 35 reviews.
Dberd More than 1 year ago
I enjoyed this book, it's extremely informative, practical and, it helped to improve my photography. This is a very good book for advanced amateurs as well as veteran photographers. An excellent book, I highly recommend it to anyone serious about quality photography. Your photos will improve immediately after reading this book.
thewellbalancedgeek More than 1 year ago
Joe McNally has certainly established himself as one of the top dogs and well deserved. The Moment It Clicks is different from any other photo "how to" book I have seen. At first glance you might not see the real specific teaching points. They are not laid out in plain formulas or charts. Rather, throughout the book he gives hints on things like the delicate use of fill lights and balancing your lighting color, making due with what is available on site and getting the best in a often imperfect photo situations. Stuff only a well experienced photographer could share. His writing is entertaining and colorful. The insider details are hilarious and a real eye opener to the world of professional photography. This is not a "picture book" or a step by step "how to" book, but you will learn the subtle techniques that can make an average image much better.
Guest More than 1 year ago
If you don't know who Joe McNally is, you will after you read this book. You probably have seen his photos in National Geographic and other major magazines over the years. Now is your chance to find out how these photos came about, the back story behind them and how they were shot. Don't expect 'this is how to duplicate this shot and sell it for a profit' advice. Joe gives you the big picture and some of the details regarding the shot. He expects you to learn from what he gives you and apply it to your own photography. Now, you say you are not a photographer or at least not a serious photographer? Even more reason to buy this book. Not only will you enjoy the beautiful imagery, but you will begin to understand that these shots did not just happen. Even my wife, who generally hates photography books, could not put this book down. Buy this book and you will not regret spending the money, its well worth the relatively high price once you get over the sticker shock.
Guest More than 1 year ago
I have a new hero. His name is McNally. Joe McNally. I stood in the aisle and leafed through this book. Stole an idea, used it on a shoot that night. Saw the price and put the book back on the shelf, unflagged. Bought the book the next day. Felt guilty. Stealing is bad. Subsequently, found Joe is one of the most informative and entertaining authors on the planet. Each subject has the problem and the solution. He even credits his hard bitten bosses for his success. Worth the price alone is the quote 'do the reshoot while you are still there.' Thanks Joe.
Guest More than 1 year ago
This is a must read for anyone who wants to; shoot flash mixed with ambient light; wants insight into professional shoots; wants to get the creative juices flowing; wants to take photography to a whole new level; wants to do location shoots without 15 cases of equipment.This was Joe's first book so some of the info revolves around film and older technology. Regardless, this book covers the creative thought process, logistics, and the actual shoot which allows readers to follow the dots to create their own images. Joe is truly an artist who has allowed technology to help create better images and push the envelope on what is possible.
Anonymous More than 1 year ago
This book is not a guide nor something that tells you specifically how to do something. Having read this after reading several other books it made sense to me, but may not for someone just getting into photography. Highly recommended though as it will give insight as to what being a pro photographer is about as well as tons of great tidbits by one of the best in the business. The pictures in the book themselves inspire you to try similar setups and will definitely progress your talent.
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