Momentum: Igniting Social Change in the Connected Age

Momentum: Igniting Social Change in the Connected Age

by Allison Fine
     
 

View All Available Formats & Editions

How can we move from serving soup until our elbows ache to actually solving social ills like hunger or homelessness? How can we break the disastrous cycle of low expectations that leads to chronic social failures?

The answers to these questions lie within Momentum, a book that offers a fresh, dynamic way of thinking about and organizing social change work. Today

See more details below

Overview

How can we move from serving soup until our elbows ache to actually solving social ills like hunger or homelessness? How can we break the disastrous cycle of low expectations that leads to chronic social failures?

The answers to these questions lie within Momentum, a book that offers a fresh, dynamic way of thinking about and organizing social change work. Today's digital tools'including e-mail, the Web, cell phones, personal digital assistants (PDAs), and even iPods promote interactivity and connectedness. As Momentum shows, these new social media tools are important not just for their technological wizardry but because they connect us to one another in inexpensive, accessible, and massively scalable ways.

Momentum reveals how democratizing access to information, leveraging existing social networks, and "powering the edges" can transform social change efforts.

Learn why it is so revolutionary that emails don't wear skirts and why learning about a zoning board hearing through emails from your friends is critically important to social change efforts. And discover ways that we can close our enormous communication deficit to create authentic conversations between professionals and volunteers.

Momentum celebrates the courage and tenacity of activists, within and outside of organizations, who persevere despite enormous frustrations and challenges simply because they continue to pursue their desire to make the world a better place. Upbeat and with a wry wit, Fine rejects the blame game. Instead, she offers activists and their supporters constructive new routes to more powerful, fulfilling, and successful approaches to social change.

Read More

Editorial Reviews

From the Publisher
"...a fresh, zestful way of thinking about and organizing socialchange work." (PublicNet.co.uk, October 9, 2008)

Thoughtful and thought provoking, which addresses technologystrategies, relationships, and organizational change within thenonprofit sector. Far from a technical manual, it raises compellingissues that deserve consideration by all nonprofit organizations.(Nonprofit and Voluntary Sector Quarterly, 05/01/2008)

Fine (founder, Innovation Network, Inc.), a New York socialentrepreneur, writes on the way new social media-the Internet, cellphones, digital tools-allow activists to create new groupings ofself-directed and self-responsible progressives. She believes thatin this new connected era of the Internet, activist networks trumphierarchy, and she touches on how social media have alreadyfacilitated progressive actions. She points out the need foractivists and progressive organizations to harness the newtechnologies while genuinely listening to those engaged in the newsocial media. She also ponders the future of activism in aconnected age. This work contains some practical-and eveninspiring-advice but is really a meditation on the interactionbetween technology and traditional activism. Most useful inacademic and large public libraries. (Library Journal,November 15, 2006)

Fine outlines strategies for "connected activism" in thisidealistic, lucidly written account about using the Internet tobuild up networks among activists who can pool information andother resources to help create lasting solutions that address theroots of social problems. Citing organizations such as the advocacygroup MoveOn.org and MeetUp.com, which promotes off-line gatheringslike those that propelled the Dean for President campaign, Fineemphasizes a mind-set of self-determination among citizens andtwo-way rather than top-down communication from organizations. Shetakes a cue from the 1999 "Cluetrain Manifesto," aimed atcorporations that were out of touch with consumers, translating itspromotion of digital communication to the activist sphere. Some ofher rhetoric seems hyperbolic, as when she suggests that onlineactivism provides a neutral playing field in which women canadvance their causes without getting dismissed because of theirgender, and she pushes hard on the readiness of "plugged-in"Generation Y to change the world. On the whole, though, sheprovides activists with effective guidelines for streamlining thepursuit of social change through instant messaging, blogs, chatrooms and Blackberries. (PublishersWeekly.com, October 23,2006)

Library Journal
Fine (founder, Innovation Network, Inc.), a New York social entrepreneur, writes on the way new social media-the Internet, cell phones, digital tools-allow activists to create new groupings of self-directed and self-responsible progressives. She believes that in this new connected era of the Internet, activist networks trump hierarchy, and she touches on how social media have already facilitated progressive actions. She points out the need for activists and progressive organizations to harness the new technologies while genuinely listening to those engaged in the new social media. She also ponders the future of activism in a connected age. This work contains some practical-and even inspiring-advice but is really a meditation on the interaction between technology and traditional activism. Most useful in academic and large public libraries. Copyright 2006 Reed Business Information.

Read More

Product Details

ISBN-13:
9780787984441
Publisher:
Wiley
Publication date:
09/29/2006
Pages:
240
Sales rank:
1,211,353
Product dimensions:
6.20(w) x 9.10(h) x 1.10(d)

What People are saying about this

From the Publisher
"Momentum is a bold, engaging volume with Fine's unique andinsightful approach to using 21st-century tools to organize andconnect people. This easy-to-read guide offers fresh faces, newvoices and cool tools for building strong, effective, and enduringsocial change networks."
—Diana Aviv, president and CEO, Independent Sector

"Momentum is a clear, timely roadmap for activists andfunders.? Never has the need to change how we think about our workbeen greater. Momentum is a must-read for doers and funders seriousabout social change work."
—Pablo Eisenberg, senior fellow, Public Policy Institute,Georgetown University

"Those of us engaged in social change work know that change iscoming fast, but changing how we work is happening slowly. We needto work differently and better, and Fine shows us how in fun andinspiring ways. If you are an activist, a funder, a volunteer, or aboard member, or just plain care about your community anddemocracy, Momentum is the book for you!"
—Paul Shoemaker, director, Social Venture Partners,Seattle

"Momentum provides donors with a clear understanding ofhow to succeed in the new Connected Age. What felt like a blur ofdigital tools to me before now makes good sense, thanks to Fine'slively lexicon and funny stories. I've been waiting for a book likethis, and here it is at last!"
—Michael Hirschhorn, president, Jacob and Hilda BlausteinFoundation

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >