Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age

by Shama Hyder, Nicol Zanzarella (Read by)

Overview

Marketing in today’s digital age has become overwhelmingly complex—but it doesn’t have to be. Success lies in stepping above of the clutter and understanding the new principles of digital marketing.

To this complicated and fast-moving world, bestselling author, renowned marketer, and award-winning entrepreneur Shama Hyder brings her uniquely Zen approach—separating out the critical from the trivial and the foundational rules from the ephemeral gimmicks. Offering five essential principles that crack the code on marketing successfully in today’s ecosystem, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos.

In Momentum, Shama draws on her experience guiding clients ranging from small businesses to Fortune 100s to demystify the marketing landscape and provide you with the digital foresight you need to operate effectively in an increasingly digital world. Using key principles, she demonstrates how to transform your current approach into an effective, struggle-free, ROI-driven strategy.

Before you invest in another marketing strategy, take a step back. Don’t waste enormous amounts of time, energy, and money on the wrong strategies and approach for your customers, industry, and market. Whether you’re a young business or an established company, let Momentum teach you how to thrive.

Product Details

ISBN-13:	9781511394499
Publisher:	Brilliance Audio
Publication date:	05/02/2017
Edition description:	Unabridged
Product dimensions:	5.25(w) x 6.75(h) x 0.50(d)

About the Author

Web and TV personality. Bestselling author. International speaker. Award-winning CEO of The Marketing Zen Group—a global online marketing and digital PR company. Shama Hyder is the face of today's digital world, and represents the best her generation has to offer. She has aptly been dubbed the "master millennial of the universe" and "an online marketing shaman" by FastCompany.com, and is an oft-quoted social media expert. Hyder has been featured by Bloomberg Businessweek, Entrepreneur, Fast Company, Inc. Magazine, The Wall Street Journal, The New York Times, Dallas Morning News, The Huffington Post, and hundreds of blogs and social media outlets. She's also an accomplished international speaker and hosts her own Web TV show, Shama.TV. The show addresses new media marketing topics, trends, people, and relevant perspectives. She also serves as a technology and new media correspondent for the media.

Hyder formed The Marketing Zen Group in 2009. Since then, the company has grown to include a team of 30 and clients that range from publicly held, Fortune 500 companies to privately held small businesses and non-profit organizations. The company serves clients worldwide, including companies in Europe, Asia, and Central and South Americas. Since its start in 2009, average company growth is 400 percent. She holds a master's degree in organizational communication from the University of Texas at Austin and prides herself in being a constant learner. In 2009, Bloomberg Businessweek honored Hyder as one of the Top 25 Under 25 entrepreneurs in North America. In 2010, Hyder won the prestigious Technology Titan Emerging Company CEO award. In 2011, Entrepreneur magazine featured her as one of four Super Sonic Youth, dubbing her a "zen master of marketing."

When not working directly with her clients or shooting her shows, Hyder travels the world speaking on business, entrepreneurship, and technology. She is passionate about empowering youth and works closely with the Young Entrepreneur Council in fostering youth entrepreneurship around the world. In 2011, she was the only woman delegate invited by the U.S. State Department to mentor tech entrepreneurs in Cairo as part of President Obama's initiative in the region.

Table of Contents

Chapter 1 The New Ecosystem: Building Momentum 1

Chapter 2 1st Principle of Momentum: Agility Through Analytics 19

Chapter 3 2nd Principle of Momentum: Customer Focus 49

Chapter 4 3rd Principle of Momentum: Integration 75

Chapter 5 4th Principle of Momentum: Content Curation 99

Chapter 6 5th Principle of Momentum: Cross-Pollination 123

Chapter 7 Measuring Marketing ROI in the Digital Age 147

Acknowledgments 167

Index 169

About the Author 177

Editorial Reviews

"Without Momentum, building a business is one big uphill climb—with it, it's one sweet ride!"
—John Jantsch, author of Duct Tape Marketing and The Referral Engine

"Today's marketers and business leaders need to learn how to get in sync with their customers and anticipate their constantly shifting needs. That's a challenging task, but reading Momentum will speed you through the learning curve."
—Tom Davis, CMO of Forbes Media

"If you want to harness the true power of marketing in the digital age for your business, read this book."
—Dorie Clark, author of Stand Out and Reinventing You and adjunct professor at Duke University's Fuqua School of Business

"Want to build a likeable brand that attracts customers and stands out? If so, you need Momentum. Actionable and easy to digest, this book helps you unlock the code for marketing success in the Digital Age."
—Dave Kerpen, New York Times bestselling author of Likeable Social Media

"Timely and on target, Momentum shows you precisely how to use today's modern marketing to outflank your competition. Great examples throughout and highly recommended!"
—Jay Baer, president of Convince & Convert and New York Times bestselling author of Youtility

"Momentum offers a blueprint for transformation that can help any marketer flourish in the digital world. This is the best marketing book I've read in years."
—Charles Marsh, Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas

"Businesses now compete in an era of digital Darwinism. We know how evolution works. You thrive or you don't. Shama will help you understand not only what's different, but what to do about it, and how to get better results."
—Brian Solis, Brian Solis, leading digital analyst, futurist, author of X: The Experience When Business Meets Design

"With Momentum, any business leader can learn to artfully transition a traditional marketing strategy into an agile, integrated and customer-focused operation that draws in and engages consumers."
—Gloria Larson, President at Bentley University

"In a market where disruption is the norm, even the smartest leaders are unsure how to adjust their marketing plan to meet tomorrow's demands. Momentum shows you how to create a sustainable plan that allows you to attract more customers and profits, no matter what may come your way."
—Charlene Li, author of The Engaged Leader and Open Leadership, coauthor of Groundswell, and principal analyst at Altimeter, a Prophet Company

From the Publisher