Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers

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Overview

Today’s connected customers now more than ever are hyper aware of the many choices they have; customers today are more demanding and less loyal than times in the past. This presents a special challenge to businesses, to marketers trying to keep up with changes in customer behavior, technology and trends. Based on Larry Bailin’s popular seminar of the same title, Mommy, Where Do Customers Come From? details the changes in approach necessary to successfully market and sell products and services to your connected customers. Bailin first profiles the new customers, explaining what they want, how they differ from consumers of the past, and how to communicate presence and value to them. Written...

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More About This Book

Overview

Today’s connected customers now more than ever are hyper aware of the many choices they have; customers today are more demanding and less loyal than times in the past. This presents a special challenge to businesses, to marketers trying to keep up with changes in customer behavior, technology and trends. Based on Larry Bailin’s popular seminar of the same title, Mommy, Where Do Customers Come From? details the changes in approach necessary to successfully market and sell products and services to your connected customers. Bailin first profiles the new customers, explaining what they want, how they differ from consumers of the past, and how to communicate presence and value to them. Written in a witty, shoot-from-the-hip style, and featuring chapters like “Mommy, Someone’s at the Door” and “Mommy, I Think They’re Talking About Me,” the book describes how to best utilize today’s marketing vehicles from email and websites to more current tools such as blogs and Podcasts.

Product Details

  • ISBN-13: 9781600376313
  • Publisher: Morgan James Publishing
  • Publication date: 8/1/2009
  • Edition description: 2nd ed.
  • Edition number: 2
  • Pages: 176
  • Product dimensions: 5.70 (w) x 8.60 (h) x 0.70 (d)

Meet the Author

Larry is considered one of the foremost authorities on the subject of Internet marketing. His book is being dubbed, "an instant classic," as it rocketed to number 3 on the bestsellers list on the first day of its release.

Larry has been a featured speaker for Microsoft, UPS, Bath Fitter, HealthSouth, The Direct Marketing Association, and many other prominent organizations.

He has been featured in numerous publications such as CNN Money, Fortune Small Business, Entrepreneur, DM News, Realtor Magazine,

and The Street.

In 2007 Larry was named one of New Jersey's top Forty Under 40 in business and was called, "one of the top minds in the business" by

Yahoo!'s marketing team.

Customer Reviews
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  • Posted October 6, 2009

    I Also Recommend:

    Great book!

    Very informative! Highly recommended.

    You might also want to check out "Marketing With Meaning" by Bob Gilbreath. Go to bobgilbreath.blogspot.com to download a free chapter.

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  • Anonymous

    Posted November 5, 2007

    Worth reading - worth getting past pg 11 through 19

    Review of 'Mommy, Where do customers come from?' By Larry Bailin The book, the technical part, has wonderful advice. Common sense for someone that knows internet marketing inside out. It's a new common sense that the everyday person does not have. The beginning of the book is full of attitude and too much of it. The author lost me on page 19, but I trudged on and I'm very pleased that I did. There are gems in there that will get you thinking. I think the author was trying to bridge the gap between being a top notch key note speaker and author. ( my advice get a better editor, Sir) He failed, someone should have told him the 'voice' in a book is not at all the same as the voice, body language and charisma that you are able to establish with a live audience or face to face. I'm very glad I trudge on through the entire book overlooking the 'jersey sarcasm' the book will help me on many levels.I think the author should fire his editor. I was not sure who Billy really was though. There was not a proper introduction. If you read the first ten pages, then the book, the next ten beginning pages after you've read the entire book it will bode much better. The gag reflex will not interfere with the true gems in the book itself. Yes, Add this to your collection on how to market your website. Still a matter of fact book on marketing, worth reading and gaining the wealth of knowledge. A.L.

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  • Anonymous

    Posted August 19, 2009

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