Money Games: Profiting from the Convergence of Sports and Entertainment

Money Games: Profiting from the Convergence of Sports and Entertainment

by David Carter
     
 


Money Games not only details how stakeholders have profited as sports have merged with other forms of entertainment, but also identifies issues and considerations for those who hope to monetize sports in the future.See more details below

Overview


Money Games not only details how stakeholders have profited as sports have merged with other forms of entertainment, but also identifies issues and considerations for those who hope to monetize sports in the future.

Product Details

ISBN-13:
9780804759557
Publisher:
Stanford University Press
Publication date:
11/09/2010
Pages:
304
Product dimensions:
6.20(w) x 9.10(h) x 0.90(d)

Table of Contents

Contents

Acknowledgments....................ix
Introduction....................1
Part I: At-Home Convergence....................13
1 Television Content....................19
2 Video Gaming....................45
3 Athlete Branding....................68
Part II: Away-from-Home Convergence....................93
4 The Internet....................99
5 Mobile Technology....................175
6 Gambling....................147
Part III: At-Venue Convergence....................173
7 Sports-Anchored Development....................179
8 Venue Technology....................204
9 Corporate Marketing....................229
Notes....................255
Index....................277

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >