Money Hunt: 27 New Rules for Creating and Growing a Breakaway Business

Money Hunt: 27 New Rules for Creating and Growing a Breakaway Business

by Miles Spencer, Cliff Ennico

Thinking about starting a business? Taking the entrepreneurial path to financial independence and perhaps even wealth? Or maybe you already run a business and want to learn how to take it to the next level? If so, please read on...

MoneyHunt, by Miles Spencer and Cliff Ennico, cohosts of the popular television series of the same name, is your guide to

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Thinking about starting a business? Taking the entrepreneurial path to financial independence and perhaps even wealth? Or maybe you already run a business and want to learn how to take it to the next level? If so, please read on...

MoneyHunt, by Miles Spencer and Cliff Ennico, cohosts of the popular television series of the same name, is your guide to business success. Their twenty-seven rules for creating and growing a breakaway busi-ness make for some of the most brutally honest advice you are ever likely to hear in your business life.

Each chapter presents a powerful lesson in the art and science of building a business. Each lesson is brought home forcefully using the story of a real-life entrepreneur who has been there, done that. You will encounter the lives of small-business owners from a wide variety of industries and backgrounds, providing you with a rich fabric of trials and triumphs.

The book is divided into seven parts, covering the most vital issues facing the small-business owner—or the individual thinking about going into business. You'll find answers to these questions and more:

  • What does it take to succeed in the rough-and—tumble world of entrepreneurship?
  • Where do the best ideas come from?
  • How do you discern what the marketplace is really looking for?
  • People—you can't work with them, you can't succeed without them. What do you do? Money is the lifeblood of a business. How do you I keep it flowing?
  • How do you deal with the legal issues that can make you or break you?
  • When is it time to "take the money and run"?

Most entrepreneurs are flying without a map, and most eventually crash and burn. But this witty and wise book, filled with advice, lessons, and tips from guests, mentors, and friends of the MoneyHunt television show, can quickly show you how to avoid disaster as you work to create and grow a dynamic business. All the realities of going it alone in business are here, in all their harsh but splendid glory.

Whether it's just an idea that you've been tossing around with friends or a carefully researched and structured plan that you've been developing for years, MoneyHunt helps you learn from the experiences of others and provides you with the real realities of the business world, the facts and the truths that are left out of the textbooks.

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Product Details

HarperCollins Publishers
Publication date:
Edition description:
1st Edition
Product dimensions:
6.12(w) x 9.25(h) x 1.01(d)

Read an Excerpt



"The Insecure Rabbit Lives


MoneyHunt Heroine: Rosa Rodriguez

One of the great myths about entrepreneurs is that they are masters of their own destinies. When we first dream of owning our own business, how do we visualize ourselves? Usually we picture a secure, dynamic, self-confident superhero who can "leap tall buildings in a single bound" without even losing her breath--someone who never worries, never panics, never gives in to emotion, who remains cool, and who always outsmarts the bad guys.

A few years back, a popular movie named Tucker brought this vision to life. Based on a true story, Tucker was a feel-good "David and Goliath" movie about a lone entrepreneur who, tinkering in his garage on evenings and weekends, invented an automobile that ran better and lasted longer than anything Detroit was then capable of producing. Most auto entrepreneurs in such a situation today would get a patent on their invention, license the patent to a major auto company, and live the rest of their lives on the royalty income. But the movie was set in the late 1940s. People must have been different back then. Tucker girded his loins, set up his own manufacturing company with borrowed money, and took on the Big Three automakers chin to chin. Of course, he was wiped off the map, but everyone applauded Tucker at the end of the movie. Square-jawed, stoic, braving the odds no matter how much the deck was stacked against him, and holding his head up high as he strode into bankruptcy court, Tucker had unquestionably gained hero status.

We haveseen tens of thousands of entrepreneurs in our careers as venture capitalist and business lawyer, and we see very few Tuckers. The few we see usually do very badly. The people we see (the successful ones, especially) will never become the subject of a Hollywood movie, except perhaps for one directed by Woody Allen. If we were to introduce to you ten of the most successful entrepreneurs we have met and gave you the chance to talk candidly with them in a soundproof room for an hour or two, we bet the first thing you would say upon leaving the room would be "My God! These are some of the most insecure, neurotic people I have ever seen in my life! I don't think they're sure of their own middle names, much less their businesses. Are you sure these are the good ones?"

Yes, we're sure. Contrary to the popular image, the people who succeed as entrepreneurs are extremely insecure about who they are and what they do. The minute they become as self-confident and self-assured as Tucker (the movie version), they have taken the first step toward failure.


Have you ever seen a rabbit up dose and personal? Maybe in a pet shop, a petting zoo, or in your backyard eating your vegetable garden? If you have, the first thing--we mean the very first thing--you notice about the rabbit is that it is constantly in motion. The whiskers are wiggling, the ears are twitching, the teeth are constantly grinding away at something, the tail is vibrating, the haunches are thumping. You can get tired very easily looking at a rabbit. A rabbit (apologies to John Updike) is never truly at rest unless it is dead. Even when the rabbit is sleeping, parts of its body are in motion, alert, ready for anything. The rabbit is an animal that is incredibly well tuned to what's going on in its immediate environment.

Why do you think the rabbit is designed that way? Well, we are not animal experts, of course, but we think it's because the rabbit, being a highly intelligent animal, knows its place in the food chain. This is not, after all, a creature that stalks the forest, leaping and pouncing upon its helpless prey, roaring its triumph. More likely, the rabbit is on the receiving end of the Darwinian stick, and it knows this. If a rabbit is sitting in the grass munching on whatever it has found to eat, and it sees, in the distance, out of the corner of its eye, a leaf on a faraway bush start to twitch rhythmically, the rabbit (correction: the successful rabbit, the one that lives to reproduce) says to itself, "Now, that can be any of several things. It can be raindrops falling on the leaf making it twitch. It could be a gentle summer breeze. Or ... it could be a fox behind that bush whose rhythmic breathing is making the leaf twitch. I'm not taking any chances; I am getting the hell out of here!" And the rabbit hightails it down its hole. Many times it is raindrops or a gentle summer breeze that makes the leaf twitch. But every once in a while it is a fox looking for its next meal.

Next, let's consider the lion (bet you didn't expect to read about rabbits and lions in a business book). Have you ever seen a lion in a zoo? It's a big disappointment, isn't it? You expect the lion to be ferocious, roaring every three minutes, chasing and tearing apart its prey, perched on a rock Lion King-style surveying its domain with an imperious air. Instead, what do you see? The lion is sprawled on a rock, snoozing away, occasionally twitching an ear to rid itself of an annoying housefly or scratching itself in places you have to keep the kids from staring at, and generally giving the impression that it hasn't done an honest day's work since it received its visa from the Immigration and Naturalization Service.

Why do you think the lion is designed that way? Same as the rabbit, the lion knows its place in the food chain. Except for those pesky two-legged creatures in white pith helmets, wearing designer shorts, and carrying shotguns, there really isn't much in the jungle the lion has to be afraid of It is more often the hunter than the hunted, and it knows it.

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What People are saying about this

Reese Schonfeld
offers real protection and good advice to the courageous souls who are trying to raise money from some of the toughest people on earth.
— (Reese Schonfeld, founding President and CEO, CNN)
Jerry Yang
This book is right on the money for growing a business.
— (Jerry Yang, cofounder, Yahoo!)
Jane Applegate
This lively, readable book has all the war stories you'll need to avoid the pitfalls when it comes to financing your dreams.
— (Jane Applegate, syndicated columnist, entrepreneur)

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