Money & Power: The History of Business / Edition 1

Money & Power: The History of Business / Edition 1

by Howard Means, CNBC Staff
     
 

Where there's greed and ambition, you'll find . . .

Money & Power

"The project reveals a sharp eye for details and even sharper personalities. . . .The book tells stories with colorful messages."
-Toronto Globe and Mail

"Quite intriguing."
-ecompany

"Money and Power offers essential insight into the forces that drive the West's great economic engine."

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Overview

Where there's greed and ambition, you'll find . . .

Money & Power

"The project reveals a sharp eye for details and even sharper personalities. . . .The book tells stories with colorful messages."
-Toronto Globe and Mail

"Quite intriguing."
-ecompany

"Money and Power offers essential insight into the forces that drive the West's great economic engine."
-Executive Edge, Continental magazine

"Refreshingly simple . . . intriguing tales."
-Business 2.0

"A gripping journey."
-PA Centre Daily Times

"Means extracts some valuable lessons for today."
-Fort Worth Star-Telegram

This companion book to CNBC's acclaimed documentary Money and Power provides an expansive global view of the moguls and dynasties that have defined business in the last millennium. Deftly tracing the movement of trade, banking, industry, and commerce from East to West, from ancient times to modern, it offers important lessons that are of timeless value-and inspiration for the next generation of groundbreakers and visionaries of business.

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Product Details

ISBN-13:
9780471216520
Publisher:
Wiley
Publication date:
04/15/2002
Edition description:
REPRINT
Pages:
288
Product dimensions:
6.00(w) x 9.00(h) x 0.67(d)

Table of Contents

Foreword
Introduction1
1St. Godric: God and Profit15
2Cosimo de' Medici: Putting Money to Work27
3Philip II: Wealth without Wisdom45
4Tulipmania: Sharing the Greed65
5James Watt and Matthew Boulton: Turning Evolution into Revolution83
6The Transcontinental Railroad: Rogues and Visionaries103
7J. Pierpont Morgan: The American Colossus125
8John D. Rockefeller: Organizing the Octopus145
9Henry Ford: Building Cars and the Markets for Them165
10Robert Woodruff: The Brand's the Thing185
11Time Warner: Turning Opposite Cultures to Common Advantage205
12Bill Gates and Cyberspace: The Dematerialized Future227
Acknowledgments247
Source Notes249
Photo Credits255
Index257

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