Money-Tree Marketing: Innovative Secrets That Will Double Your Small-Business Profits in 90 Days or Less

Overview

In Money-Tree Marketing the authors give you step-by-step methods for how to: use your competitor's money to increase your business; get paid to run an ad in Time or Newsweek magazine (or get paid to promote your business on radio or television); send out more than 10,000 direct-mail pieces for free - and get an above-average response rate; discover which labor unions, credit unions, and associations are begging to send your company business; get a free yellow pages ad; develop nonprofit alliances that will ...
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Overview

In Money-Tree Marketing the authors give you step-by-step methods for how to: use your competitor's money to increase your business; get paid to run an ad in Time or Newsweek magazine (or get paid to promote your business on radio or television); send out more than 10,000 direct-mail pieces for free - and get an above-average response rate; discover which labor unions, credit unions, and associations are begging to send your company business; get a free yellow pages ad; develop nonprofit alliances that will provide you with a steady stream of customers; learn the basics of using features, advantages, and benefits to create sales messages that get attention; and use the strengths of the Internet to compete with the big guys." "Money-Tree Marketing is filled with real-life stories that illustrate how to use these and many other techniques - and explains how even the smallest budget can generate big returns.
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Product Details

  • ISBN-13: 9780814470558
  • Publisher: AMACOM
  • Publication date: 11/20/2000
  • Pages: 270
  • Product dimensions: 7.05 (w) x 9.06 (h) x 0.88 (d)

Table of Contents

Acknowledgments ix
Introduction--Money Never Grew on Trees--Until Now 1
You Can Do It
It Works If You Do
Chapter 1 Nonprofit Organizations: Sources That Pay to Bring You More Business 7
How to Set Up Mutually Beneficial Fund-Raising Projects
Teaming Up for Sponsorships
A Recipe for Profit
Chapter 2 Referrals: The Key Word for Making Your Business Successful 25
Models to Follow--or Not
Centers of Influence as Referral Sources
Developing Strategic Referral Alliances
Let the Garden of Customers Grow
Chapter 3 Direct Mail: Getting the Postal Service to Deliver Cash and Customers to Your Business 55
Business Owners' Perceptions of Direct Mail
Consumers' Perceptions of Direct Mail
Preparation Is Vital
How to Develop Lists of Potential Customers
Tips for Using Incentives
Creating Direct Mail Pieces
Your Options
The Four Motivators that Guarantee Success in Direct Mail
Be Irresistible
Involvement Devices
Increase Your Draw Rate with Personal Packages
Direct Mail Opportunities
Presorted Standard Mail (aka Bulk Mail)
Testing Your Direct Mail Program
Sequential and Nonsequential Mailings
How to Measure Success
Chapter 4 Telemarketing: The Personal Connection That Pays Big Profits 93
Telemarketing Can Make Your Business Successful from Your First Day of Operation
Easy as One, Two, Three
Chapter 5 Print Media: How Newspapers and Magazines Will Make Your Business Famous 105
How to Make the Important Choices
Generate Customers with Free Publicity
Get Paid to Be Published
Expand Your Market Area
Get a Free Yellow Pages Ad
Beat the Competition with Its Own Money
Chapter 6 Television: The Medium That Can Make Your Business Successful 127
Chapter 7 Radio: Talk and Make Money 135
Chapter 8 The Internet: The Superhighway to Success 143
The Web in a Nutshell
What the Internet Can Offer Your Business
How Does a Business Make a Profit from a Web Site?
How to Design Your Web Site
How to Attract Visitors to Your Web Site
Contact Information
Promoting Your Web Site
Get Free Banner Advertising
Chapter 9 Third-Party Endorsements: Setting Up Your Own Endorsement Organization to Send You Customers and Increased Profits 165
What Is a Third-Party Endorsement?
Setting Up a Third-Party Endorsement Program
Mailing Lists--The Key to Third-Party Endorsements
Setting Up the Association Office
Rule for Endorsing Letters--Simple Is Better
How to Boost Results with Customer Follow-Up
Customizing This Program
Chapter 10 Associations and Organizations: Aligning Your Business with Labor Unions, Credit Unions, and Banks to Make the Business an Overnight Success 187
What Is an Organization or Association Endorsement?
The Advantages of Marketing to Organizations and Associations
Three Versions of the Association Marketing Program
Examples of Association or Organization Endorsements
Setting Up the Association or Organization Endorsement
Customizing This Program
Chapter 11 Licensing: The One Technique That Will Triple Your Business and Give You Instant Credibility 209
What Is Licensing?
When Did Licensing Start?
Benefits to Licensors
Benefits to Licensees
Taking Advantage of Licensing
Getting Paid to Promote Your Company through Licensing
Getting Started in Licensing
Chapter 12 F.A.B.: How to Put Your Best Foot Forward by Stressing Features, Advantages, and Benefits 225
How to Add Advantages to Features and Benefits
Chapter 13 Charming Customers Into Your Business: The Secret to Getting More Business Than You Can Handle 233
What Is Cobratizing?
How to Go Above and Beyond Customer Service
The Eight Rules for Charming Customers
Chapter 14 Making Your Dreams a Reality: The One Secret You Must Know in Order to Succeed in Business 255
Appendix 261
Joining the American Small Business Alliance
Win a Free Business
Free Marketing Consulting
Absolutely No Obligation
Index 263
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  • Anonymous

    Posted November 1, 2000

    WOW!! A Great Book

    This is an incredibly unique book. Considering the fact that I own a small business, I have read alot of marketing books and this is the best I have ever read. It does not just rehash the old marketing ideas in other books. It has truly unique ideas that I have never heard about before. Such as getting free yellow page ads,sending out free direct mail, getting paid to promote a business on radio or TV and a lot more. A friend bought this book for me and I am thinking about buying it as a christmas present for some of my friends that own their own business and one that does not since the authors have a contest to win a free business. How ingenuous.

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