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Introduction: The Chasm and How to Bridge It 1
Ch. I Think Like an Investor to Establish Your Edge 11
Ch. 2 With Information "Roach Motels," Problems Won't Checkout 41
Ch. 3 Avoid the Trap of Profitless Growth 73
Ch. 4 Don't Be a Customer Fanatic 103
Ch. 5 Get More Reward for the Risk You Take 125
Ch. 6 Economics Trumps Management 149
Ch. 7 The Best Companies to Invest in Are the Worst to Work for 169
Ch. 8 Good Performance Requires Inefficiency and Duplication 197
Ch. 9 Megatrends Start as Ripples 219
Ch. 10 We're All Dead in the Long Run 243
Ch. II Shrink to Grow and Other Backward Steps Forward 269
Conclusion: What Investors Want: Good Numbers That Last 289
Index 301
Overview
She has had unusual access to an incredible variety of businesses, from ...