Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel

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In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition The Christian Science Monitor beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge raises fundamental questions about how and whether the public's interest...
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1998 Hard cover 1998 Hardcover Ed. NEW. 21204 Sewn binding. Paper over boards. 264 p. Contains: Illustrations. Audience: General/trade.

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More About This Book

Overview

In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition The Christian Science Monitor beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the highest-ticket item of all -- The Monitor Channel, a CNN-style, 24-hour news and public affairs channel. Using the Monitor's story as a focus, Susan Bridge raises fundamental questions about how and whether the public's interest can be served in an age of spiraling costs, competition between print and electronic media, changing public tastes, and undeclared media wars.
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Editorial Reviews

David T. Cook
What's new about Bridge's book is its wealth of previously unpublished detail, coupled with the author's effort to analyze the facts dispassionately and place them in a wider broadcast-industry context.
— The Christian Science Monitor
Ken Auletta
This engrossing book is what the Monitor Channel promised to be: fair-minded, comprehensive, and scrupulous. In this obituary of a doomed new experiment, Sue Bridge marries good business reporting with an ardor for good journalism's vital role in a free society.
— New Yorker
Library Journal
In the late 1980s, new leadership in the Church of Christ, Scientist's publishing arm recognized that the readership of their Christian Science Monitor newspaper had peaked, and its operating deficits would continue indefinitely. To reach a wider audience more efficiently, they began employing radio and television. Ultimately, this led to the 1991 launch of their 24-hour cable news Monitor Channel. Bridge, a former Monitor employee, has written this history of its development, launch, and 1992 collapse. She concludes that in comparison with CNN in its early years, Monitor's programming, audience, and financial plan were all sufficient. Bridge argues that the channel's failure was due primarily to internal resistance to television as a medium, coupled with a campaign of misinformation by the rival Boston Globe -- Lawrence Maxted, Gannon University Library
--Francine Fialkoff
--Francine Fialkoff
--H. James Birx, Canisius College, Buffalo, NY
Booknews
The story of the bitter struggle when an entrepreneurial leadership tried and failed to diversify and reposition beyond the faltering newspaper into radio, the Internet, multimedia publishing, and broadcasting 24-hour news and public affairs television. Uses the story to raise fundamental questions about how and whether the news industry as now constituted can serve the public's need. Annotation c. by Book News, Inc., Portland, Or.
Columbia Journalism Review
. . .[A] surprisingly dark story. . . .Bridge has scoured internal records and has interviewed everybody involved. The result is intense business or church history, well worth reading.
David T. Cook
What's new about Bridge's book is its wealth of previously unpublished detail, coupled with the author's effort to analyze the facts dispassionately and place them in a wider broadcast-industry context.
— The Christian Science Monitor
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Product Details

  • ISBN-13: 9780765603159
  • Publisher: Sharpe, M. E. Inc.
  • Publication date: 6/25/1998
  • Pages: 264
  • Age range: 18 years
  • Product dimensions: 6.29 (w) x 9.29 (h) x 1.05 (d)

Table of Contents

Foreword
Introduction
1 The Changing Business of News: 1920-1985: The tilt of the field in the era of broadcast news
2 Tradition Is Not Enough: 1908-1982: A tradition of excellence leads to denial and despair
3 Renewed Vision: 1982-1987: Monitor communications as a broad public service
4 Sharpened Focus: 1987-1988: A quality news service for television
5 Setting the Course: 1989-June 1990: The logic of 24-hour access through cable
6 Launch!: June 1990-June 1991: Major course correction and flawless lift-off
7 Clouds: July 1991-February 1992: Success in sight, a darkening sky
8 Collapse: February-June 1992: From tactical maneuver to strategic retreat and collapse
9 Perspective: The Monitor Channel in industry perspective
10 Epilogue Notes
Notes
Abbreviated Bibliography
Index
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