Monochrome Memories: Nostalgia and Style in Retro America

Monochrome Memories: Nostalgia and Style in Retro America

by Paul Grainge
     
 

Through a series of engaging and interlinked case studies on the news magazine, Hollywood film, brand advertising, and movie colorization, this volume examines the resurgence of the black and white image in the 1990s. At a time when American culture was undergoing both diversification and demystification, the black and white image became the expression of nostalgia

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Overview

Through a series of engaging and interlinked case studies on the news magazine, Hollywood film, brand advertising, and movie colorization, this volume examines the resurgence of the black and white image in the 1990s. At a time when American culture was undergoing both diversification and demystification, the black and white image became the expression of nostalgia as a cultural style and was strategically used in the media to visualize a sense of American memory, heritage, and identity. Challenging the current definition of nostalgia as a mood connected to longing and loss, the author presents it as a cultural mode that commodifies and aestheticizes memory. By examining the politics of stylized nostalgia, this volume provides new insight into the construction, representation, and preservation of American national memory at the turn of the 20th century.

Product Details

ISBN-13:
9780275976187
Publisher:
ABC-CLIO, Incorporated
Publication date:
09/30/2002
Pages:
222
Product dimensions:
6.00(w) x 9.00(h) x 0.63(d)

Table of Contents

Illustrations
Preface
Introduction: Putting It in Black and White1
Pt. IMoods and Modes
1Theorizing Nostalgia Isn't What It Used to Be19
2Pastness and the Production of Nostalgia41
Pt. IIMonochrome Memory
3Picturing History: Time's Past in the Present67
4Advertising the Archive: Nostalgia and the (Post)national Imaginary98
5Documenting Memory: Remembering the Past in Hollywood Film125
6Reclaiming Heritage: Colorization and the Culture War155
Conclusion: Visual/Global/Nostalgia181
Bibliography187
Index199

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