Monochrome Memories: Nostalgia and Style in Retro America

Monochrome Memories: Nostalgia and Style in Retro America

by Paul Grainge
     
 

ISBN-10: 0275976181

ISBN-13: 9780275976187

Pub. Date: 09/30/2002

Publisher: ABC-CLIO, Incorporated

Through a series of engaging and interlinked case studies on the news magazine, Hollywood film, brand advertising, and movie colorization, this volume examines the resurgence of the black and white image in the 1990s. At a time when American culture was undergoing both diversification and demystification, the black and white image became the expression of nostalgia

Overview

Through a series of engaging and interlinked case studies on the news magazine, Hollywood film, brand advertising, and movie colorization, this volume examines the resurgence of the black and white image in the 1990s. At a time when American culture was undergoing both diversification and demystification, the black and white image became the expression of nostalgia as a cultural style and was strategically used in the media to visualize a sense of American memory, heritage, and identity. Challenging the current definition of nostalgia as a mood connected to longing and loss, the author presents it as a cultural mode that commodifies and aestheticizes memory. By examining the politics of stylized nostalgia, this volume provides new insight into the construction, representation, and preservation of American national memory at the turn of the 20th century.

Product Details

ISBN-13:
9780275976187
Publisher:
ABC-CLIO, Incorporated
Publication date:
09/30/2002
Pages:
222
Product dimensions:
6.00(w) x 9.00(h) x 0.63(d)

Table of Contents

Preface

Introduction: Putting It in Black and White

Moods and Modes

Theorizing Nostalgia Isn't What It Used to Be

Pastness and the Production of Nostalgia

Monochrome Memory

Picturing History: Time's Past and the Present

Advertising the Archive: Nostalgia and the (Post)national Imaginary

Documenting Memory: Remembering the Past in Hollywood Film

Reclaiming Heritage: Colorization and the Culture War

Conclusion: Visual/Global/Nostalgia

Bibliography

Index

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