Mood of Information: A Critique of Online Behavioural Advertising
  • Mood of Information: A Critique of Online Behavioural Advertising
  • Mood of Information: A Critique of Online Behavioural Advertising

Mood of Information: A Critique of Online Behavioural Advertising

by Andrew McStay
     
 

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Through feedback-oriented communication, this book explores advertising from the perspective of information flows, rather than the more common approach of symbolic representation.See more details below

Overview

Through feedback-oriented communication, this book explores advertising from the perspective of information flows, rather than the more common approach of symbolic representation.

Editorial Reviews

From the Publisher
The confusing yet omnipresent world of digital media require analysis of specific sites and types of content. One could do no better than turban to Andrew McStay's The Mood of Information to learn about some fascinating yet troubling developments in the region of "behavioural advertising," the tracking of marketing activities by consumers. I endorse this volume for those interested in the reconfiguration of privacy that its topic explores.   — Mark Poster, Professor Emeritus, Department of Film and Media Studies, University of California, Irvine
Mark Poster

The confusing yet omnipresent world of digital media require analysis of specific sites and types of content. One could do no better than turn to Andrew McStay's The Mood of Information to learn about some fascinating yet troubling developments in the region of "behavioural advertising," the tracking of marketing activities by consumers. I endorse this volume for those interested in the reconfiguration of privacy that its topic explores.

Product Details

ISBN-13:
9781441176141
Publisher:
Bloomsbury Academic
Publication date:
04/14/2011
Pages:
200
Product dimensions:
6.00(w) x 9.10(h) x 0.70(d)

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