MoonPie: Biography of an Out-of-This-World Snack / Edition 1

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Overview

The story of the iconic MoonPie provides the framework for this unusual historical biography of the South and its most revered snack. Developed in 1917 in response to coal miners' request for a filling—yet portable—snack, the MoonPie quickly became a favorite treat countrywide, with particular appeal in the South. This clever narrative chronicles the long and arduous path the lunar confection has traveled during the past 75 years—including bouts with economic depression, war, recessions, conglomerate competition, and changing generational tastes—and its enduring popularity almost a century later.

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Editorial Reviews

Harvard Business Review
A provocative case study.
The Oxford (Mississippi) Eagle
A look at the business inside of a business—in a style that's a bit different . . . as we follow the story of the hows and whys and wheres of the MoonPie.
Library Journal
As he's done in the past, freelance journalist Magee (former columnist, Chattanooga Times Free Press; The John Deere Way) has brought to life a cultural icon: the chocolate-covered marshmallow and graham cracker sandwich confection familiar to many of us from our childhood or ongoing snacking days! This is the story of that true American product and the Chattanooga bakery that produced it. Tracing the history of this treat from its beginnings as a regional snack for the coal miners of Kentucky and Tennessee in 1917 to a favorite product of retail magnate Sam Walton in the 1980s, Magee thoughtfully and whimsically records the life of the MoonPie, skillfully mixing in quotes and recipes from MoonPie fans, thus adding further personal touches to the story. This is also the emblematic tale of a family-owned business and its struggle to survive and prosper. Librarians should not conclude from its title that this is a frivolous book: Magee's work is an important addition to the study of food in the American memory and is also fun and informative. Essential reading; recommended for all libraries—and snack-food fans.
—Lisa A. Ennis
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Product Details

  • ISBN-13: 9780813031576
  • Publisher: University Press of Florida
  • Publication date: 6/28/2007
  • Edition description: First
  • Edition number: 1
  • Pages: 192
  • Product dimensions: 6.00 (w) x 7.40 (h) x 0.50 (d)

Meet the Author

David Magee is an award-winning newspaper columnist and non-fiction author. He has written seven books, including The John Deere Way (Wiley) and Turnaround: How Carlos Ghosn Rescued Nissan (HarperCollins), which was called "a provocative case study" by Harvard Business Review and has sold more than 100,000 copies worldwide. A guest on CNBC, Bloomberg TV and the Discovery Channel, he writes a featured column for the Chattanooga Times Free Press about life in today’s South.

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Table of Contents


More Than a Memory     1
A Portable Snack     21
Double Decker is Born     43
All in the Family     62
Under Promote, Over Deliver     92
Sam Walton Calls     116
The MoonPie Shuffle     133
One Bite at a Time     147
Infinity and Beyond     160
Appendix     166
Acknowledgements     177
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