MoonPie: Biography of an Out-of-This-World Snack / Edition 1

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In the ninety years since the Chattanooga Bakery began producing MoonPies, the snack grew from a regional treat, to a southern snack staple, to a worldwide phenomenon. With the company now making a million MoonPies a day, David Magee estimates that some three billion have been consumed since 1917. Filled with reverence--and anecdotes by aficionados from across the South--MoonPie is a whimsical story of what began as a portable food for Kentucky and Tennessee coal miners and became a favorite product of Sam Walton.
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Editorial Reviews

The Oxford (Mississippi) Eagle
A look at the business inside of a business—in a style that's a bit different . . . as we follow the story of the hows and whys and wheres of the MoonPie.
Harvard Business Review
A provocative case study.
Library Journal
As he's done in the past, freelance journalist Magee (former columnist, Chattanooga Times Free Press; The John Deere Way) has brought to life a cultural icon: the chocolate-covered marshmallow and graham cracker sandwich confection familiar to many of us from our childhood or ongoing snacking days! This is the story of that true American product and the Chattanooga bakery that produced it. Tracing the history of this treat from its beginnings as a regional snack for the coal miners of Kentucky and Tennessee in 1917 to a favorite product of retail magnate Sam Walton in the 1980s, Magee thoughtfully and whimsically records the life of the MoonPie, skillfully mixing in quotes and recipes from MoonPie fans, thus adding further personal touches to the story. This is also the emblematic tale of a family-owned business and its struggle to survive and prosper. Librarians should not conclude from its title that this is a frivolous book: Magee's work is an important addition to the study of food in the American memory and is also fun and informative. Essential reading; recommended for all libraries—and snack-food fans.
—Lisa A. Ennis
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Product Details

  • ISBN-13: 9780813031576
  • Publisher: University Press of Florida
  • Publication date: 6/28/2007
  • Edition description: First
  • Edition number: 1
  • Pages: 192
  • Product dimensions: 6.00 (w) x 7.40 (h) x 0.50 (d)

Meet the Author

David Magee is an award-winning columnist for the Chattanooga Times Free Press and the founder of Jefferson Press. He is the author of numerous books, including Turnaround: How Carlos Ghosn Rescued Nissan, The John Deere Way: Performance That Endures, Ford Tough: Bill Ford and the Battle to Rebuild America's Automaker, and Endurance: Winning Life's Majors the Phil Mickelson Way.
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Table of Contents

More Than a Memory     1
A Portable Snack     21
Double Decker is Born     43
All in the Family     62
Under Promote, Over Deliver     92
Sam Walton Calls     116
The MoonPie Shuffle     133
One Bite at a Time     147
Infinity and Beyond     160
Appendix     166
Acknowledgements     177
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