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Moonshot!
     

Moonshot!

5.0 1
by John Sculley
 

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“The future belongs to those who see the possibilities before they become obvious… This is the most exciting time ever to be part of the business world.”

Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1961 was one of those events&

Overview

“The future belongs to those who see the possibilities before they become obvious… This is the most exciting time ever to be part of the business world.”

Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1961 was one of those events—the invention of the Apple personal computer was another. In this book, John Sculley—former CEO of both Pepsi and Apple—claims we are in an era that is giving birth to numerous groundbreaking events and inventions—moonshots—that will change the way we live and work for generations to come.

The time is ripe, according to Sculley, for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollars—while changing people’s lives for the better. And in this book, he’ll show you how to do it. Moonshot! lays out a roadmap for building a truly transformative business, beginning with a can’t-fail concept and drawing on clear examples from companies who’ve done innovation right.

Editorial Reviews

http://www.forbes.com/sites/martinzwilling/2014/10/14/entrepreneurs-need-a-new-adaptive-innovator-mindset/print/ - Martin Zwilling
"John Sculley, in his new book 'Moonshot!: Game-Changing Strategies to Build Billion-Dollar Businesses' argues that every entrepreneur now needs to think and act like one of those elite entrepreneurs who could go the extra mile and cause disruptive change… It’s time to adopt the adaptive innovator entrepreneur mindset principles, capitalize on the game-changing new technologies, and go for the gold.”

Booklist - Barbara Jacobs
"The real question is, How many business-strategy books are published before leaders (and wannabes) say, “Please, sir, no more”? With a name and reputation that will open many doors and sell books, former CEO (PepsiCo and Apple) and now second-time author (Odyssey: Pepsi to Apple) Sculley delivers a clear message to individuals, entrepreneurs, and corporations: change . . . or wither. Although he never quite issues that ultimatum, it’s clear from his 10 principles—such as customers come first, create a noble cause, solve a billion-dollar problem, pursue relentlessly, and practice disruptive pricing—that adaptability is key. The precepts of that vision are simple but still challenging for many. Stories are what make his principles live, though there isn’t as much attention paid to execution. New wisdom for new entrepreneurs; timeless advice for leaders."

Product Details

ISBN-13:
9780795343360
Publisher:
RosettaBooks
Publication date:
10/13/2014
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
232
Sales rank:
240,394
File size:
306 KB

Related Subjects

Meet the Author

John Sculley III is an American-born entrepreneur and former CEO of both PepsiCo and Apple. He is known for driving Apple’s revenue from $800 million to more than $8 billion during his tenure, as well as introducing the highly effective Pepsi Challenge, a tactic that increased PepsiCo’s market dominance against Coca-Cola during the infamous Cola Wars. Sculley is considered one of the world’s foremost experts in disruptive marketing strategies, and is a frequent speaker on this topic. He is currently invested in several start-ups in the tech and healthcare industries.

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Moonshot!: Game-Changing Strategies to Build Billion-Dollar Businesses 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
Follows him, her tail swinging happily.