Moonshot!: Game-Changing Strategies to Build Billion-Dollar Businesses [NOOK Book]

Overview

John Sculley has always had insatiable curiosity. While growing up in Long Island, New York and Bermuda, he was fascinated by electronics, particularly television in its early days. By the age of 14, he had invented a color picture tube and a remote channel tuner. He was also a HAM radio operator and enjoyed communicating with a network of friends around the world.

John has always loved to draw. In fact, he began his graduate studies in architecture, but was convinced to switch ...

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Moonshot!: Game-Changing Strategies to Build Billion-Dollar Businesses

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This item will be available on October 13, 2014.
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Overview

John Sculley has always had insatiable curiosity. While growing up in Long Island, New York and Bermuda, he was fascinated by electronics, particularly television in its early days. By the age of 14, he had invented a color picture tube and a remote channel tuner. He was also a HAM radio operator and enjoyed communicating with a network of friends around the world.

John has always loved to draw. In fact, he began his graduate studies in architecture, but was convinced to switch to business. As he rose through the ranks of Pepsi, he loved any assignment that involved building, whether it be new packaging or new advertising campaigns like the “Pepsi Generation” or the “Pepsi Challenge.”

He was and still is a natural entrepreneur. And he has used those skills to advantage ever since.

John’s passion is business and he is at it every day of the week. Since leaving the corporate world in the early 1990’s, John works closely with his two brothers, Arthur and David who he talks to every day.

His real soul mate is his wife Diane, herself an accomplished business woman. She is there at all times, proving guidance, advice and support. She is the love of his life.

John and Diane Sculley reside in Florida.

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Product Details

  • ISBN-13: 9780795343360
  • Publisher: RosettaBooks
  • Publication date: 10/13/2014
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 232

Meet the Author

John Sculley is an American-born entrepreneur and former CEO of both PepsiCo and Apple. He is known for driving Apple’s revenue from $800 million to more than $8 billion during his tenure, as well as introducing the highly effective Pepsi Challenge, a tactic that increased PepsiCo’s market dominance against Coca-Cola during the infamous Cola Wars. Sculley is considered one of the world’s foremost experts in disruptive marketing strategies, and is a frequent speaker on this topic. He is currently invested in several start-ups in the tech and healthcare industries.
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Table of Contents

Introduction and Highlights by John Sculley

I Moonshot!
1. Moonshot!
2. Why Moonshots Start With a Noble Cause
3. Why Now Is the Best Time to Build a Billion-Dollar Business

II. Huge Changes to the Middle Class
1. What’s Really Going On in the U.S.?
2. The Exploding Middle Class in Emerging Markets

III. How to Create a Billion-Dollar Business Concept
1. Introduction
2. Solve a Billion-Dollar Problem
3. Relentless Pursuit of “There Has to Be a Better Way”
4. Disruptive Pricing: There’s No Place to Hide
5. Deliver a Lights-Out Customer Experience

IV. Powerful Tools for Success
1. Getting Prepared to Build
2. Be Curious: Ask the Right Questions
3. Ground Yourself in Domain Expertise
4. Put the Right People on the Bus
5. Zooming
6. Back From the Future Planning
7. How to Pivot When Your Back Is Against the Wall
8. The Best Advice I Can Give an Entrepreneur: Find a Mentor

V. Moonshot: A Summary, and Concluding Remarks

Afterword I by David Sculley

Afterword II by Arthur Sculley

Acknowledgments

Index

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