Moral Intelligence: Enhancing Business Performance and Leadership Success

Moral Intelligence: Enhancing Business Performance and Leadership Success

by Doug Lennick

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ISBN-10: 0132349868

ISBN-13: 2900132349863

Pub. Date: 08/06/2007

Publisher: FT Press

"The authors offer a timely, important, and practical personal guidance system that anyone in the business world would do well to adopt. The world of business would be vastly improved if Moral Intelligence became required reading.”

Daniel Goleman, Author of Emotional Intelligence

“Lennick and Kiel are consulting masters who


"The authors offer a timely, important, and practical personal guidance system that anyone in the business world would do well to adopt. The world of business would be vastly improved if Moral Intelligence became required reading.”

Daniel Goleman, Author of Emotional Intelligence

“Lennick and Kiel are consulting masters who guide us the way they live–with moral intelligence. They prove that you don’t have to sacrifice your soul to lead productively.”

Richard J. Leider, Founder, The Inventure Group and bestselling Author of Repacking Your Bags and The Power of Purpose

“We live in an increasingly competitive and global world. Increasingly, ‘the end justifies the means.’ This often results in the loss of our moral compass. Lennick and Kiel show usthat the truly great business leaders never sacrifice moral integrity for financial goals and that maintaining the highest ethical standards is not only the ‘right’ thing to do, it produces the best companies and the best results.”

Paul Fribourg, CEO of Conti-Group Companies and Chairman, Lauder

Institute,Wharton Business School

Moral Intelligence demonstrates compellingly that doing what is right morally and doing what is right for your business are inseparable. Lennick and Kiel cite numerous business cases where the moral decision was also the smartest strategic decision. Importantly, they provide practical advice and exercises to help readers assess and strengthen their own moral competence and effectiveness as leaders. For CEOs and other decision makers, Moral Intelligence makes good business sense.”

Dick Harrington, CEO of The Thomson Corporation

“It should be obvious by now–our private enterprise system needs to revisit its role in our society. The questions are:What changes are in order and how can they be achieved? Moral Intelligence addresses these questions and provides tools to implement the answers.”

Irvine O. Hockaday, Jr., President/CEO–Hallmark Cards, Inc. (Ret.)

“Moral Intelligence is the foundation of moral authority, which alone enables formal authority to work–sustainable over time. This conscience-challenging book drills deep into both the science and the practical how-tos in building universal principle-centered values into our lives and cultures. A motivating and inspiring read!”

Dr. Stephen R. Covey, Author, The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness

Moral Intelligence is excellent reading for new entrants to the business world as well as experienced managers. I found numerous examples that were right on point with actual events that I have experienced in over 40 years of managing. It was also helpful to have the topics presented in the context of current events that hold the readers’ interest. This book should be on the reading list of every student regardless of their career choice.”

Larry Pinnt, Chairman, Cascade Natural Gas

“At a time when capitalism faces questions of legitimacy brought on by poor leadership behaviors, this book provides a healthy way of thinking of the internal compass that can avoid corporate atrocities.”

Mike McGavick, CEO & Chairman of Safeco Corporation

“This book identifies the traits which identify value-oriented corporate leaders and provides a practical primer to a business person to identify and emulate these critical traits. It is essential reading for anyone who believes that this is the way the world is going.”

Mike Phillips, Chairman, Russell Investment Group

“In their new book, Doug Lennick and Fred Kiel bring to the business world a much needed moral guidance system. Given the worldwide erosion of trust in American business, the authors’ user-friendly tools and concepts arrive not a moment too soon.”

Keith Reinhard, Chairman, DDB Worldwide and President, Business for

Diplomatic Action


This new, paperback version contains a new Epilogue with updated information on many of the companies and case studies discussed in the original hardback version.

There is a powerful correlation between strong moral principles and business success. In this book, two globally respected leadership experts illuminate that connection, define the specific competencies that comprise “moral intelligence,” and show exactly how to promote it throughout your organization.

Drawing on extensive original research, Doug Lennick and Fred Kiel demonstrate how the best performing companies have leaders with a strong moral compass and the ability to follow it–even in a world that may reward bad behavior in the short run.

Lennick and Kiel identify and help you build the moral skills leaders need most, including integrity, responsibility, compassion, and forgiveness. They offer realistic guidance on being a moral leader in both large organizations and entrepreneurial ventures: guidance reflecting decades of experience coaching executives at the very highest levels.

Moral Intelligence also introduces the breakthrough Moral Competency Inventory (MCI): an indispensable metric to assess where you and your organization stand right now.

In recent years, companies have discovered the value of Emotional Intelligence (EI). But EI isn’t enough: only leaders with strong moral intelligence can build the trust and commitment that are the foundation of truly great businesses. Be one of those leaders, lead one of those companies, with Moral Intelligence.

Foreword xxi

Introduction xxix


Chapter 1: Good Business 3

Chapter 2: Born to Be Moral 19

Chapter 3: Your Moral Compass 37

Chapter 4: Staying True to Your Moral Compass 63


Chapter 5: Integrity 79

Chapter 6: Responsibility 93

Chapter 7: Compassion and Forgiveness 105

Chapter 8: Emotions 115


Chapter 9: The Moral Leader 141

Chapter 10: Leading Large Organizations 157

Chapter 11: Moral Intelligence for the Entrepreneur 185

Epilogue: Becoming a Global Moral Leader 207

Epilogue: Update on Moral Intelligence’s Cast of Characters 215

Appendix A: Strengthening Your Moral Skills 239

Appendix B: Moral Competency Inventory (MCI) 251

Appendix C: Scoring the MCI 259

Appendix D: Interpreting Your MCI Scores 265

Index 273

Product Details

FT Press
Publication date:
Wharton School Publishing Paperbacks Series
Edition description:
New Edition

Related Subjects

Table of Contents

Foreword     xxi
Introduction     xxix
Moral Intelligence
Good Business     3
Born to Be Moral     19
What the Best Leaders Believe     20
A Visit to the Nursery     21
Nature Versus Nurture     22
Growing Up Moral     23
Learning to Be Responsible     23
When Things Go Wrong     24
Inside Your (Moral) Brain     25
It's All in Your Head     26
The Moral Map of Your Brain     29
Why We're Good and Why We're Bad     30
So What Went Wrong?     31
Moral Software     33
Your Moral Compass     37
Embracing Universal Principles     41
Discovering Your Values     43
The Morality of Values     45
Beliefs     49
Identifying Your Beliefs     51
Goals     53
Why Leaders Love Goals     57
Your Goals     58
Put It in Writing     58
Behavior     59
Staying True to Your Moral Compass     63
Developing Moral Skills
Integrity     79
Acting Consistently with Principles, Values, and Beliefs     80
Telling the Truth     82
Standing Up for What Is Right     87
Keeping Promises     89
Responsibility     93
Taking Responsibility for Personal Choices     95
Admitting Mistakes and Failures     97
Embracing Responsibility for Serving Others     100
Compassion and Forgiveness     105
Actively Caring About Others     106
Letting Go of Your Own Mistakes     109
Letting Go of Others' Mistakes     112
Emotions     115
Self-Awareness     117
Understanding Your Thoughts     119
Personal Effectiveness     121
Deciding What to Think     121
Self-Control     123
Nurturing Emotional Health     123
Interpersonal Effectiveness     127
Empathy     128
Misplaced Compassion     129
Respecting Others     132
Getting Along With Others     135
Moral Leadership
The Moral Leader     141
Leading Large Organizations     157
The Fabric of Values     157
Is There Such a Thing as a Morally Intelligent Organization?     159
The Morally Intelligent Organization-An Aerial View     160
Morally Intelligent Policies     161
The Principles that Matter Most     163
Organizational Integrity     163
The Responsible Organization     166
The Compassionate Organization     173
The Forgiving Organization     176
Recruiting for Values     178
Reinforcing Values Starts at the Top     179
The Power of Formal Rewards     180
Success Stories     182
Ideal Versus Real     183
Values and the Global Organization     183
Moral Intelligence for the Entrepreneur     185
Moral Values in Small Organizations     190
Last Words About Business Start-Ups     204
Epilogue: Becoming a Global Moral Leader     207
Raising the Stakes     208
Watch Your Wake     209
Give Back     210
Create the Future     211
A Global Business Opportunity     212
Conclusion     214
Epilogue: Update on Moral Intelligencers Cast of Characters     215
Where Have All the Scandals Gone?     216
Good Leaders-Good Results     221
In Their Own Words: Selected Moral Leaders Two Years Later     227
Where We Stand Now     237
Strengthening Your Moral Skills     239
A Look in the Mirror     240
Using the MCI     241
The Right Frame of Mind for Completing the MCI     241
Scoring and Interpreting Your MCI     241
Prioritizing Your Moral Development Efforts     242
The Road Less Traveled     243
The 80/20 Rule     243
Your Moral Development Plan     244
Putting Your Moral Development Plan into Practice     246
Breaking Bad Habits     247
Reward Yourself for Positive Change     247
Surround Yourself with Positive People     248
Do I Really Need to Change?     248
Books, Audio, and Video Media     249
Workshops     250
Personal Counseling     250
Executive Coaching     250
Moral Competency Inventory (MCI)     251
Scoring the MCI     259
Moral Competencies Worksheet     262
What Your Total MCI Score Means     262
Interpreting Your MCI Scores     265
Total MCI Score (Alignment Score)     266
Highest and Lowest Competency Scores     267
Individual Item Scores     267
Reality Testing     268
Do Your Scores Matter?     269
Now What?     270
Index     273

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