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From the Publisher"Amos Tversky's research on preferences and beliefs has had a shattering and yet highly constructive influence on the development of economics. The vague complaints of psychologists and dissident economists about the excessive rationality assumptions of standard economics, going back over a century, had little impact. It required the careful accumulation of evidence, the clear sense that Tversky did not misunderstand what economists were assuming, and above all his formulation of useful alternative hypotheses to change dissatisfaction into a revolutionary change in perspective."—Kenneth J. Arrow, Professor of Economics Emeritus, Stanford University, NobelLaureate in Economic Sciences (1972)
"This work synthesizes the elements of the burgeoning, transdiciplinary field of study on the evidence of cooperation in human behavior, economic and otherwise. The hypothesis of strong reciprocity — of willingness to both punish departures from norms, even at a cost, and to contribute, even in the absence of direct gain — is tested in the field and in experimental studies. The papers in this book, and the studies on which they are based, represent an important new direction for social research, one with important policy consequences."—Kenneth J. Arrow,Professor of Economics Emeritus, Stanford University, Nobel Laureate in Economic Sciences (1972)
"Where once human economy was viewed abstractly, as a mere reflection of market forces, there is increasing interest in how it derives from natural human tendencies. We do not come into this world as rational profit-maximizers, but as bonded, group-living primates. This volume sets the stage for new economic thinking that takes this thoroughly social heritage into account.
With its attention to moral implications, it is the perfect book for the post-Enron era."—Frans deWaal, author of *Our Inner Ape*