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From the Publisher“These Days, One Hue Won’t Do…Color palettes are in , and an expert says that each one ‘speaks to a real human need. . . There’s a spirit of new direction right now. What’s hot is not one color. There are fewer hot colors and more color combinations,’ says Leatrice Eiseman . . .whose most recent book, More Alive with Color examines the connection between color and emotion.”
World Cup uniforms can lend style with an edge . . . World Cup team uniforms - "kits" as they're called in most of the soccer-loving world - are not just a sideline topic. They are the face of a nation, and perhaps even a tactical tool as well. Carefully designed for the quadrennial event by huge athleticwear companies like Nike, Adidas and Puma . . . So who's got a winning design? Check out the third-ranked Netherlands, says Leatrice Eiseman, director of the Pantone Color Institute, a color research and information center. The Dutch jerseys prominently feature both orange and a touch of blue, a good juxtaposition of cool and warm, Eiseman says. ‘The blue radiates confidence and consistency, while there's a fire to orange.’”
"Eisman has spent a lifetime studying the effect of color in our lives. In a gorgeously illustrated book, she shows men and women how to achieve personal style through colors that energize the wardrobe, flatter the face and make shopping easier."
“Dear Marylou:My favorite color is purple, but I seldom see it in the stores. Why? -M.N., Baltimore. Dear M.N.: As an important fashion color, purple goes in cycles. The good news is that this color will be cycling right into your favorite store in about a month. In her new book, ‘More Alive With Color,’ color-expert extraordinaire Leatrice Eiseman has a chapter about what your favorite color says about you….Go to page 139 of this impressive new book to read more about yourself.”
“Using hair, eye and skin color as a guide, she designates categories such as sunrise, sunlight and sunset. Then she adds “crossover colors,” which she says are those most often found in nature and work well for accessories. … she addresses a wide range of issues including proper makeup, hair coloring, men’s business attire (subtle) and a personal quiz….And the most interesting chapter is about what your favorite color says about you. Green, for instance, implies stability, balance, a good listener and a tendency to gossip.”
"It goes far beyond how to apply makeup and coordinate clothing, surveying how a body's natural colors lend toward inclinations such as using pastels or natural colors reflecting sunrise, sunlight and sunset. Packed with color examples throughout – and not just your usual model displays – a page of lip colors displays lipstick examples at their best – MORE ALIVE WITH COLOR is a winner for any who would understand how color choice ultimately works."
“More Alive with Color is the latest book from Leatrice Eiseman, executive director of the Pantone Color Institute. It helps consumers transform the way they look and feel by identifying the best colors to reflect their personal style, and provides a portable color guide for easy shopping.”
"'More Alive with Color'...helps consumers transform the way they look and feel by identifying the best colors to reflect their personal style, and providing a portable color guide for easy shopping. More Alive with Color features Colortime palettes that take into account eye, hair and skin color to identify an individual's personal color palette. The palettes are displayed with the same PANTONE for fashion and home color system that professionals have trusted for years. … Now consumers can take these color palettes on the go to make shopping fun and easy."
"'With the launch of the SCP-3100 by SANYO in four trendy colors, Sprint and SANYO are appealing to consumers who like to make a statement by the accessories they carry,' said Leatrice Eiseman, color specialist and author of six books on color, including the 'Color Answer Book' and 'More Alive with Color.' ...Eiseman goes on to state that 'up to sixty percent of the reason we buy a product is based on color.'"
"...teaches readers how to discover what colors best complement them. It goes on to offer guides to designing makeup, clothes, even rooms and houses, all based on personal color choices.It mainly is intended for women, but it does have a chapter entitled ‘For Men Only’ that deals almost entirely with business clothes."
“The warm golds of the current fashion season fit nicely into what color expert Leatrice Eiseman, calls the ‘sunset’ color palette in her latest book, More Alive With Color (Capital Books; March 2006; $30). Eiseman organizes colors into palettes of morning, noon and night. The ‘earthy’ colors so popular now blend right into the ‘sunset.’“The elements of fire and earth underscore the sunset (p.m.) palette and speak of a mellowed, golden evening,” says Eiseman. “Warm tones prevail, as they light up your predominantly golden undertones.”
“Using hair, eye and skin color as a guide, she designates categories such as sunrise, sunlight and sunset. Then she adds “crossover colors,” which she says are those most often found in nature and work well for accessories ... she addresses a wide range of issues including proper makeup, hair coloring, men’s business attire (subtle) and a personal quiz...And the most interesting chapter is about what your favorite color says about you. Green, for instance, implies stability, balance, a good listener and a tendency to gossip.”
“Leatrice Eiseman, author of More Alive with Color(Capital Books, 2006), said the CTA should choose hot pink, because it's more vibrant and attention-getting than the color's softer, more complacent shades. ‘That's going to make all the difference in the world,’ she said. Indeed, the vibrancy of such shades of pink has made the color appealing to both men and women, Eiseman said.”
“Milk white is pretty much the standard white, says Leatrice Eiseman, author of "More Alive With Color," but there are dozens of other shades. Milk white likely stands out because it's a bright white.”
“Leatrice Eiseman, executive director of the Pantone Color Institute and author of More Alive With Color: ‘The biggest change is a calming down of color and more integration of neutrals, yarn dyes and garment washes,’ Eiseman says. ‘We're also seeing more white and off-white. The newer direction is softened. Times are tumultuous. So much is happening that we want our colors to be calmer and more muted.’”
"Consumers are less intimidated by color than ever before, says author Leatrice Eiseman, also a Color Marketing Group member. She has written several books on color, including ‘More Alive With Color,’ being released next month by Capital Books."
“Find the right shade of a color you thought you could never wear. Believe it or not, there is a red for everyone as well as a green, a yellow and an orange. The trick is to find the hue for you, and to do that you need to understand the undertones in your skin, explained Leatrice Eiseman, author of More Alive With Color (Capital Books, $29.95).”
"Both books are based on Eiseman's three Colortime concepts: Sunrise, Sunlight and Sunset. Each is represented by a different palette, and derived by eye, hair and skin tones....Eiseman updated the trio of palettes for her second book with what she describes as more current shades and tones."
"'More Alive with Color' by Leatrice Eiseman explains how to be stylish by using a diverse palette."