More Chinglish

More Chinglish

by Oliver Lutz Radtke
     
 
"More Chinglish
Speaking in Tongues
More Chinglish: SPEAKING IN TONGUES offers a fresh look at the unintentional but very funny creative misuses of the English language in Chinese street signs, products, and advertising. Enjoy 100 brand-new examples of this unique cultural heritage, which, due to efforts from the Chinese government to wipe out all forms

Overview

"More Chinglish
Speaking in Tongues
More Chinglish: SPEAKING IN TONGUES offers a fresh look at the unintentional but very funny creative misuses of the English language in Chinese street signs, products, and advertising. Enjoy 100 brand-new examples of this unique cultural heritage, which, due to efforts from the Chinese government to wipe out all forms of incorrect signage and advertising, is about to disappear.
Chinglish: Found in Translation has sold more than 40,000 copies.
The Chinese government is trying to correct all of its incorrect signage. The issue has been featured on the Today show as well as in the New York Times and the Wall Street Journal.
Some foreign teachers refer to a school's inadequate language department as the ""Chinglish Department.""
China is the fifth-most-popular travel destination in the world, according to the International Tourism Research Institute.

Online marketing and promotions.
Print and web advertising campaign.
National broadcast and print publicity.
Co-op available.

Oliver Lutz Radtke is the author of Chinglish: Found in Translation. He works as a multimedia producer and editor in Beijing.
"

Product Details

ISBN-13:
9781423607724
Publisher:
Smith, Gibbs Publisher
Publication date:
10/29/2009
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
5 MB

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