More Than a Name: An Introduction to Branding

More Than a Name: An Introduction to Branding

by Jonathan Baldwin, Melissa Davis
     
 

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Product Details

ISBN-13:
9782940373000
Publisher:
Bloomsbury Academic
Publication date:
04/01/2006
Series:
Required Reading Range Series
Edition description:
New Edition
Pages:
240
Product dimensions:
8.75(w) x 12.00(h) x 1.00(d)

Meet the Author

Melissa Davis has more than 15 years experience in journalism, branding, and communication. She has worked with big name brands such as Apple, Microsoft, and Nike.

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