More Than Meets the Eye: An Introduction to Media Studies

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This lively and comprehensive book deals with the central topics in current media studies. Packed with helpful examples, it explains key concepts and relates them to actual media material, ranging from comics and pop music to television and film. It explains how media institutions work, how to analyze the texts they produce, and how they are received by their audiences. Students will find here a wealth of up-to-date factual information but are also encouraged to question the significance of what they learn. Fully...

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More About This Book

Overview

This lively and comprehensive book deals with the central topics in current media studies. Packed with helpful examples, it explains key concepts and relates them to actual media material, ranging from comics and pop music to television and film. It explains how media institutions work, how to analyze the texts they produce, and how they are received by their audiences. Students will find here a wealth of up-to-date factual information but are also encouraged to question the significance of what they learn. Fully updated throughout, this new edition includes expanded coverage of cultural studies and a revised chapter on methods of study.

An introduction to media studies covering such areas as media institutions, analyses of media products and messages, and a study of the media's effect on audiences.

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Product Details

  • ISBN-13: 9780340504093
  • Publisher: Hodder Education
  • Publication date: 1/28/1990
  • Pages: 191
  • Product dimensions: 6.18 (w) x 9.13 (h) x 0.35 (d)

Table of Contents

Acknowledgements
Introduction
1 Why Study the Media? 1
2 How to Study the Media 11
3 A Basis for Media Studies: Key Words 29
4 Institutions as Source 55
5 Media Product 1: Texts - Genres, Representations, Stars 109
6 Media Product 2: Text - Realism and Narrative 153
7 Media Product 3: Texts - News and Influence; Advertising and Persuasion 181
8 Meanings and Issues 211
9 Audiences 233
10 Effects 257
Glossary of Terms 280
Select Reading and Resource List 286
Index 295
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