More Words That Sell

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Overview

A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book

More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell—but with literally no ...

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Overview

A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book

More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell—but with literally no overlapping words—it will be valuable for devotees of that classic book and new fans.

More Words That Sell includes:

  • Power words for heightening impact
  • Positive personal qualities for selling oneself
  • Cliche's to avoid
  • Color names beyond just red, white, blue, yellow, etc.
  • Words that reflect current trends in popular culture

With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.

Product Details

  • ISBN-13: 9780071418539
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 6/26/2003
  • Edition number: 1
  • Pages: 144
  • Sales rank: 533,091
  • Product dimensions: 7.30 (w) x 9.20 (h) x 0.43 (d)

Meet the Author

Richard Bayan is a freelance writer who spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of the bestselling Words that Sell, The Cynic's Dictionary, and more than 150 online columns and essays.

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Sort by: Showing 1 Customer Review
  • Posted June 21, 2009

    Great for both students and professionals!

    Like its predecessor, "Words That Sell", "More Words That Sell" has proven to be very helpful in both my newsletter writing and short story writing. I also use it when I am composing my advertising flyers for my home-based business. The lists of words seem endless and the choices are many. If you can't find good descriptive words in this book, you aren't going to find them anywhere!

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