Motion Graphics: Principles and Practices from the Ground Up

by Ian Crook, Peter Beare

Overview

Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries.

Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.

Product Details

ISBN-13:	9781472569004
Publisher:	Bloomsbury Academic
Publication date:	02/11/2016
Series:	Required Reading Range , #58
Edition description:	New Edition
Pages:	200
Product dimensions:	8.20(w) x 10.50(h) x 0.60(d)

About the Author

Ian Crook is a senior lecturer on the Media Technology BSc (Hons) programmes at the University of Central Lancashire, UK.

Peter Beare is course leader for BSc (Hons) Media Production & Technology at the University of Central Lancashire, UK. He is the co-author of User Experience Design (Bloomsbury 2014).

Table of Contents

Introduction
1. Concepts – Tools
2. Concepts – The Image
3. Concepts – Space
4. Concepts – Time
5. Putting the Pieces Together
6. Recording and Recreating Motion
7. Process – Planning
8. Process – Production
Appendix

Editorial Reviews

Motion Graphics provides an informative breakdown of the key concepts in this field, while also delivering technical advice and vivid color visuals to assist students in understanding this medium and the many ways it can be used to visually communicate rich and complex ideas.

Motion Graphics delivers an accessible range of reference materials and projects. I would particularly recommend this text to foundational level HE students who might be unfamiliar with moving image based workflows. The book is clear and concise in its definitions of the most relevant terminology. A particular highlight must be with quality of examples referenced from various professional practice based creative agencies, along with short but insightful interviews covering each agencies individual approach to the design process.
Stephen Hibbert, University of Huddersfield, UK

From the Publisher