Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act!

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More About This Book

Overview

“An exciting read, you won’t want to put Motivate Like a CEO down until you’ve mastered all of its secrets!”

Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There

"Motivated leaders are rare, yet everyone seeks to become one. The greatness of this book is that it breaks down the process by giving you the ideas and the tools to motivate and inspire yourself first, and then others second. If you’re in a leadership position or hoping to get to the next level, make the decision to buy this book, study this book, and put it into practice."

-Jeffrey Gitomer, author of The Little Red Book of Selling

The most successful leaders seem to possess a remarkable gift for inspiring and motivating people. They are not only hard workers who possess great business minds; they rally others to drive forward with a powerful, common vision. Motivate Like a CEO demonstrates how leaders at every level can develop this skill and use it to bring their teams together around a common purpose.

In this follow-up to her bestselling Speak Like a CEO, Suzanne Bates explains how you can become a powerful force of influence within your organization and position your company for greatness. You'll learn how to translate simple, effective concepts into brilliant execution; get people working together on the highest priorities; and align warring factions to channel energy into the efforts that make your company profitable.

Inside, you’ll discover secrets to generate excitement all the way down the line to achieve superior results. Real-world stories of leaders who have transformed their organizations will inspire you to move your own organization to a position of strength. And, you’ll find helpful, easy-to-follow advice on how to communicate in

a way that inspires people to act.

Motivate Like a CEO teaches you how to:

  • Inspire people to embrace and share your vision
  • Speak with energy and confidence in tough situations
  • Turn challenges into opportunities
  • Get your team engaged, in the loop, and tracking real results
  • Make time in your schedule for sharing your message of motivation throughout your company

Even a well-positioned, strategically sound company will fail if its messages and focus are not clear. Successful leaders must be able to move the strategic plan from words on paper into the hearts and minds of the people who make it happen.

Motivate Like a CEO can help you significantly improve bottom line results, create a happier, more unified team of people, and allow you to leave a legacy of leadership.

Product Details

  • ISBN-13: 9780071600293
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 12/19/2008
  • Edition number: 1
  • Pages: 288
  • Sales rank: 693,991
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

Suzanne Bates is an executive coach, author, speaker, entrepreneur, and former award-winning television news anchor. As president and CEO of Bates Communications, she shows leaders how to get business results through better communication.

Table of Contents

1 What It Means to Motivate Like a CEO 1

2 Eight Principles for Motivating Others Through Communication 19

3 Discovering Your Purpose and Communicating It to Others 41

4 Connecting People to Purpose. Link What and Why 61

5 At the Helm: Align the Organization with Mission, Values, and Strategy 83

6 Feedback Loop: Track and Measure the Impact of the Message 101

7 Create Momentum and Keep It Going 119

8 Create Accountability and Drive Results 133

9 Create the Story: The Secret to Winning Hearts and Minds 151

10 On Stage: Speaking with Passion and Conviction 173

11 Everyday Motivation: Make Communication Your Job Number1 189

12 Making Time for Motivating People 207

13 Your Strategy: When, Where, and How to Motivate People 225

14 Motivating Your Team: The Coach Gets You Ready 249

15 Final Thoughts on Becoming a Leader Who Motivates People 263

16 A List of Ideas to Get Started 267

Recommended Reading 269

Index 271

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