Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act!

Overview

COMMUNICATE YOUR VISION—AND INSPIRE ACTION!

“How do you increase the forward momentum of your company? How do you get your people excited about helping you implement your vision? Learn how to Motivate Like a CEO. Suzanne Bates will help you discover how you can be the catalyst for your organization’s future success. What a great book.”

-Ken Blanchard, coauthor of The One Minute Manager® and The One Minute ...

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Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act!

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Overview

COMMUNICATE YOUR VISION—AND INSPIRE ACTION!

“How do you increase the forward momentum of your company? How do you get your people excited about helping you implement your vision? Learn how to Motivate Like a CEO. Suzanne Bates will help you discover how you can be the catalyst for your organization’s future success. What a great book.”

-Ken Blanchard, coauthor of The One Minute Manager® and The One Minute Entrepreneur

"Motivate Like a CEO tells you why, then how to motivate an organization. It is well written, clear and motivating both for the experienced CEO and the new leader."

-Robert Chappell, CEO, Penn Mutual Life Insurance Company

"If you're a leader who wants a high performance team, make this book your 'bible!'"

-Christine Comaford, Business Accelerator, Mighty Ventures and New York Times bestselling author of Rules for Renegades

“Suzanne Bates insightfully goes against the current models of business, based mainly on financial stimulus and behavioral response, and illustrates the importance of people rather than institutions. In a nutshell, this book is important, because it’s about people connecting.”

-Charles H. Green, co-author of The Trusted Advisor

Motivate like a CEO is chock full of great ideas and strategies. Suzanne Bates has written a valuable guide that will not only help leaders to inspire others but also will help them get their own batteries recharged.”

-Diane Hessan, CEO, Communispace Corporation

"A 'must-read' for anyone who is, or aspires to be in a position of high leadership."

-Chuck Wright, former Senior Executive Vice President, Chief Agency and Marketing Officer, State Farm Insurance Companies

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Product Details

  • ISBN-13: 9780071600293
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 12/19/2008
  • Edition number: 1
  • Pages: 288
  • Sales rank: 713,435
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

Suzanne Bates is an executive coach, author, speaker, entrepreneur, and former award-winning television news anchor. As president and CEO of Bates Communications, she shows leaders how to get business results through better communication.

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Table of Contents

1 What It Means to Motivate Like a CEO 1

2 Eight Principles for Motivating Others Through Communication 19

3 Discovering Your Purpose and Communicating It to Others 41

4 Connecting People to Purpose. Link What and Why 61

5 At the Helm: Align the Organization with Mission, Values, and Strategy 83

6 Feedback Loop: Track and Measure the Impact of the Message 101

7 Create Momentum and Keep It Going 119

8 Create Accountability and Drive Results 133

9 Create the Story: The Secret to Winning Hearts and Minds 151

10 On Stage: Speaking with Passion and Conviction 173

11 Everyday Motivation: Make Communication Your Job Number1 189

12 Making Time for Motivating People 207

13 Your Strategy: When, Where, and How to Motivate People 225

14 Motivating Your Team: The Coach Gets You Ready 249

15 Final Thoughts on Becoming a Leader Who Motivates People 263

16 A List of Ideas to Get Started 267

Recommended Reading 269

Index 271

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