Motivating the ''What's In It For Me'' Workforce: Manage Across the Generational Divide and Increase Profits

Overview

All generations are not alike. While Baby Boomers base theirvision of professional success on climbing hierarchical corporateladders, Gen-X and New Millennial workers view success quitedifferently. These younger workers care little for tradition,placing a higher value on individuality, personal freedom, and theprofessional flexibility and creativity it takes to succeed in aglobalized economy.

This generational divergence creates a communication challengefor many of today's ...

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Overview

All generations are not alike. While Baby Boomers base theirvision of professional success on climbing hierarchical corporateladders, Gen-X and New Millennial workers view success quitedifferently. These younger workers care little for tradition,placing a higher value on individuality, personal freedom, and theprofessional flexibility and creativity it takes to succeed in aglobalized economy.

This generational divergence creates a communication challengefor many of today's managers. The promise of slowly climbing thecompany ladder no longer has the motivational force it once did,and the traditional management structure is quickly slipping intoobsolescence. Younger workers are less loyal to theirorganizations, quicker to adapt to cultural and technologicalchanges, and more possessive of their free time.

In Motivating the "What's In It For Me?" Workforce, Cam Marstonreveals how to diffuse the conflict between managers with one setof expectations and employees with another. He shows managers howto deal with differing generational expectations regardingpromotions, incentives, recognition, and prioritization of workitself, bridging the gap between managers raised in one traditionand workers raised in another.

Based on his long experience consulting with and interviewingmanagers and workers of every age, Marston provides detailedguidance on motivating every employee to achieve peakperformance—no matter what generation they belong to. Packedwith guidance on bringing the generations together to achieveorganizational success, this practical guide offers concrete stepsfor solving generational problems in any workplace.

It takes more to motivate today's "What's In It For Me?"workforce, but connecting with younger generations is vital for anymanager's success—as well as any organization's. Marston helpsyou bridge that gap, so you can get more out of every worker, nomatter their age and attitude.

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Product Details

  • ISBN-13: 9780470124147
  • Publisher: Wiley
  • Publication date: 5/18/2007
  • Edition number: 1
  • Pages: 240
  • Sales rank: 975,001
  • Product dimensions: 6.10 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Cam Marston is a consultant who specializes inmultigenerational communications and marketing, educatingexecutives about the workplace expectations of differentgenerations. He speaks to thousands of executives each year andleads intensive, on-site training sessions for companies.
For more on Cam Marston and Motivating the "What's In It For Me?"Workforce, visit cammarston.com.

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Table of Contents

Acknowledgments.

Introduction: It’s Not Your Father’s WorkplaceAnymore.

1 Peter Pan in the Workforce.
Pixie Dust, Forever Young, and “What Success Means toMe”.

2 The Boomers and Matures.
There They Go.Wait, Maybe Not!

3 Up,Up, and Awaaaaay!
The Boomers Soar at Work.

4 Gen X—How They Got Here.
Cynical? Questioning? Cautious? You’d Better BelieveIt.

5 The New Millennials.
The Future of Our Workplace.

6 Why Work?
The Generational Divide Surfaces in the Workplace.

7 If It’s to Be, It’s Up to Me.
Be a Better Boss in the Twenty-First-Century Workplace.

8 Creating a Twenty-First-Century Workplace.
Fast, Functional, and Multigenerational.

9 Practical Plans, Proactive Approaches.
The Rubber Hits the Road.

10 What’s Next?
A Look into the Crystal Ball.

11 “And Now, a Few Words to My Peers”.
What Gen Xers and the New Millennials Should Be Told atGraduation.

Quiz: Generational Voices.

Who Am I?

Answer Key: Generational Voices Quiz.

Who Am I?

References and Suggested Readings.

About the Author.

Index.

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