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Corporations and associations spend millions each year on professional speakers who can move people from where they are to where they could be. Through motivational speeches, speakers reinforce audience values by addressing peoples' emotions. To persuade, a speaker must also add logic and evidence. Narrative, humor, metaphor, poetry, and even music help speakers achieve their goals. This book offers a recipe for creating speeches that connect with audiences, motivating and persuading and remain in the audience's hearts and minds. "Speak to the heart," says author Hanoch McCarty. "Find what is at the core of your audience's concerns. Keep your eyes and ears tuned to finding out those central, most important feelings, concerns, issues, or values and speak to them directly. That is the key, the foundation, the secret to the art of motivational speaking."
2.How Did I Get into This in the First Place?
3.What Motivates People?
4.What Is a Motivational Speech?
5.Preparing Yourself to Motivate Others.
6.Owning the Space.
7.Motivating through the Power of the Story.
8.Speaking from Your Heart: Intentionally.
Posted August 31, 2006
I came across this book at a conference I went to in Texas. I think the author was one of the presenters on the days before I got there, so I don't know if he uses his own techniques, but the book was an absolute eyeopener to me. I learned how you can use your knowledge (which he shares with you here) to tap into the intrinsic and momentary motivations extant in the audience and connect with them more effectively. I had thought it was going to be manipulative, but my fears were quickly allayed. The man knows what he's talking about. I've found it useful in my work as a sales director of a medium sized corporation in East Texas. I've got to connect with my salespeople quickly and accurately and this book showed me how.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.