Motivation of Workers on Microtask Crowdsourcing Platforms

by Babak Naderi

Overview

This book studies the motivation of crowdworkers to find out how to attract more people and reach a higher quality of outcomes. The book first proposes a taxonomy for studying the motivation of crowdworkers including the potential influencing factors, different types of motivation, and possible consequences and outcomes related to the motivation. Next, the CWMS questionnaire, an instrument for measuring the underlying motivation of crowdworkers is developed. It considers different dimensions of motivation suggested by the Self-Determination Theory of motivation which is a well-established and empirically validated psychological theory used in various domains. This instrument can be used to study the effect of platform and user characteristics on the general motivation of crowdworkers. Later, the task-specific motivation of crowdworkers is studied in detail: Influencing factors are investigated, subjective methods for measuring them are evaluated, a model for predicting worker’s decision on taking a task is proposed, the relative importance of different factors for two populations of crowdworkers is studied, and finally, a model for predicting the expected workload (as one of the major influencing factors) given the task design is proposed.

Product Details

ISBN-13:	9783319891989
Publisher:	Springer International Publishing
Publication date:	06/04/2019
Series:	T-Labs Series in Telecommunication Services
Edition description:	Softcover reprint of the original 1st ed. 2018
Pages:	112
Product dimensions:	6.10(w) x 9.25(h) x (d)

Table of Contents

Introduction.- Theoretical Background on Motivation.- Who are Crowdworkers?.- How to Measure Motivation.- What Determines Task Selection Strategies?.- What Influences Workers’ Performance?.- Conclusion and Outlook.