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Motivational Design for Learning and Performance: The ARCS Model Approach / Edition 1
     

Motivational Design for Learning and Performance: The ARCS Model Approach / Edition 1

by John M. Keller
 

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ISBN-10: 1441965793

ISBN-13: 9781441965790

Pub. Date: 05/25/2010

Publisher: Springer US

It is impossible to control another person’s motivation. But much of the instructor’s job involves stimulating learner motivation, and learning environments should ideally be designed toward this goal. Motivational Design for Learning and Performance introduces readers to the core concepts of motivation and motivational design and applies this

Overview

It is impossible to control another person’s motivation. But much of the instructor’s job involves stimulating learner motivation, and learning environments should ideally be designed toward this goal. Motivational Design for Learning and Performance introduces readers to the core concepts of motivation and motivational design and applies this knowledge to the design process in a systematic step-by-step format.

The ARCS model—theoretically robust, rooted in best practices, and adaptable to a variety of practical uses—forms the basis of this problem-solving approach. Separate chapters cover each component of the model—attention, relevance, confidence, and satisfaction—and offer strategies for promoting each one in learners. From there, the motivational design process is explained in detail, supplemented by real-world examples and ready-to-use worksheets. The methods are applied to traditional and alternative settings, including gifted classes, elementary grades, self-directed learning, and corporate training. And the book is geared toward the non-specialist reader, making it accessible to those without a psychology or teaching background.

With this guide, the reader learns how to:

  • Identify motivation problems and goals
  • Decide whether the environment or the learners need changing
  • Generate attention, relevance, confidence, and satisfaction in learners
  • Integrate motivational design and instructional design
  • Select, develop, and evaluate motivational materials
  • Plus a wealth of tables, worksheets, measures, and other valuable tools aid in the design process

Comprehensive and enlightening, Motivational Design for Learning and Performance furnishes an eminently practical body of knowledge to researchers and professionals in performance technology and instructional design as well as educational psychologists, teachers and trainers.

Product Details

ISBN-13:
9781441965790
Publisher:
Springer US
Publication date:
05/25/2010
Edition description:
2010
Pages:
345
Product dimensions:
6.10(w) x 9.20(h) x 0.90(d)

Table of Contents

Dedication
Preface
Acknowledgements

Chapter 1. The Study of Motivation
Forethought
Introduction
What is Motivation?
ARCS-V: An Expansion of the Traditional ARCS Model
Conceptual Challenges in the Study of Motivation
Summary

Chapter 2. What is Motivational Design?
Forethought
Introduction
Characteristics of Design
Motivational Design Models
Process versus Models: Benefits of a Holistic, Systems Approach
Design Challenges With Regard to Motivation
The Limitations of Motivational Design
Summary

Chapter 3. The ARCS Model of Motivational Design
Forethoughts
Introduction
Categories of the ARCS Model
Subcategories and Major Supporting Strategies
The Systematic Process of Motivational Design
Integration of Motivational Design and Instructional Design
Summary

Chapter 4. Generating and Sustaining Attention
Forethought
Introduction
Psychological Basis for Attention
Strategies for Attention and Curiosity
Summary

Chapter 5. Establishing and Supporting Relevance
Forethought
Introduction
What is Meant by Relevance?
Psychological Basis for Relevance
Strategies for Relevance
Summary

Chapter 6. Building Confidence
Forethoughts
Introduction
Psychological Basis for Confidence
Strategies for Building Confidence
Summary

Chapter 7. Managing Outcomes for Satisfaction
Forethought
Introduction
Psychological Basis for Satisfaction
Strategies to Promote Feelings of Satisfaction
Summary

Chapter 8. Identifying Motivational Problems
Forethought
Introduction: Beginning the Design Process
Step 1: Obtain Course Information
Step 2: Obtain Audience Information
Step 3: Analyze Audience
Step 4: Analyze Existing Materials
Summary

Chapter 9. Identifying Motivational Goals and Tactics
Forethoughts
Introduction
Step 5: List Objectives and Assessments
Step 6: List Potential Tactics
Step 7: Select and Design Tactics
Summary

Chapter 10. Integrating Motivational and Instructional Strategies
Forethought
Introduction
Step 8: Integrate With Instructional Design
Step 9: Select and Develop Materials
Step 10: Evaluation and Revision
Summary

Chapter 11: Tools to Support Motivational Design
Forethought
Introduction
Motivational Design Matrix: A Simplified Approach
Motivational Idea Worksheet
ARCS-Based Measures of Motivation
Motivational Tactics Checklist
Motivational Delivery Checklist
Summary

Chapter 12: Motivational Design Research and Development
Forethoughts
Introduction
Motivational Messages
Instructor-Facilitated Learning Environments
Self-Directed Learning Environments
Motivational Design of Job Aids & Manuals
Summary

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