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Why Do People Buy, Anyway?
Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. That's what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about the customer."
—From the Foreword by bestselling author Dan S. Kennedy
Foreword. Dan S. Kennedy.
Acknowledgments.
Introduction.
Chapter 1. Motivational Marketing and Why It Is Important to Your Business.
Chapter 2. Motivate Your Prospects to Buy Now.
Chapter 3. Taking Aim at Your Prospect’s Emotions.
Chapter 4. Emotional Motivator 1—Fear.
Chapter 5. Emotional Motivator 2—Love.
Chapter 6. Emotional Motivator 3—Freebies and Bargains.
Chapter 7. Emotional Motivator 4—Effortless Moneymaking.
Chapter 8. Emotional Motivator 5—Making Dreams Come True.
Chapter 9. Creating Your First Emotional Motivator Ad.
Chapter 10. Motivational Marketing: Sales Letter Strategies.
Chapter 11. Motivational Marketing: Web Site Strategies.
Chapter 12. Motivational Marketing: Display and Print Advertising Strategies.
Chapter 13. Motivational Marketing: Radio Advertising Strategies.
Chapter 14. Motivational Marketing: Television Advertising Strategies.
Chapter 15. Get Out There and Motivate Your Prospects.
Chapter 16. Concluding Thoughts on Motivational Marketing.
Important Motivational Marketing Resources.
Index.
Overview
Why Do People Buy, Anyway?
Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. That's what Robert Imbriale has ...