The Mouse that Roared: Disney and the End of Innocence / Edition 2

The Mouse that Roared: Disney and the End of Innocence / Edition 2

by Henry A. Giroux, Grace Pollock
     
 

ISBN-10: 1442203293

ISBN-13: 9781442203297

Pub. Date: 04/16/2010

Publisher: Rowman & Littlefield Publishers, Inc.

This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor. The Disney conglomerate remains an important case study for understanding both the widening influence

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Overview

This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor. The Disney conglomerate remains an important case study for understanding both the widening influence of free-market fundamentalism in the new millennium and the ways in which messages of powerful corporations have been appropriated and increasingly resisted in global contexts. New in this edition is a discussion of Disney's shift in its marketing strategies towards targeting tweens and teens, as Disney promises to provide (via participation in consumer culture) the tools through which young people construct and support their identities, values, and knowledge of the world. The updated chapters from the highly acclaimed first edition are complimented with two new chapters, "Globalizing the Disney Empire" and "Disney, Militarization, and the National Security State After 9/11," which extend the analysis of Disney's effects on young people to a consideration of the political and economic dimensions of Disney as a U.S.-based megacorporation, linking the importance of critical reception on an individual scale to a broader conception of democratic global community.

Product Details

ISBN-13:
9781442203297
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
04/16/2010
Edition description:
Second Student Edition
Pages:
320
Sales rank:
1,168,789
Product dimensions:
5.40(w) x 8.40(h) x 1.10(d)

Table of Contents

Preface to the Second Edition xiii

Acknowledgments xvii

Introduction: Disney's Troubled Utopia 1

1 Disney and the Politics of Public Culture 17

2 Learning with Disney: From Baby Einstein to High School Musical 57

3 Children's Culture and Disney's Animated Films 91

4 Disney, Militarization, and the National-Security State after 9/11 133

5 Globalizing the Disney Empire 157

Conclusion: Turning the World into a Disney Store 205

Study Guide 221

Notes 237

Index 287

About the Authors 301

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