Movie Marketing: Opening the Picture and Giving It Legs

Overview

Movie Marketing demystifies complex marketing issues, profiling marketing strategies for films of widely varying budgets, genres, and intended audiences through the words of the marketers and distributors (and occasionally filmmakers) responsible for developing and implementing these strategies. Movie Marketing also includes chapters on merchandising and promotions and creating trailers.
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Overview

Movie Marketing demystifies complex marketing issues, profiling marketing strategies for films of widely varying budgets, genres, and intended audiences through the words of the marketers and distributors (and occasionally filmmakers) responsible for developing and implementing these strategies. Movie Marketing also includes chapters on merchandising and promotions and creating trailers.
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Editorial Reviews

Booknews
Demystifies marketing issues in the film industry, revealing inside information on distributor strategies and their marketing expenditures and profiling marketing strategies of films of widely varying budgets, genres, and intended audiences. Much of the material is presented in the words of professional marketers, distributors, and filmmakers. Films profiled include , , and . For independent filmmakers and all those hoping to work in film distribution and marketing. No index. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9781879505384
  • Publisher: Silman-James Press
  • Publication date: 10/28/1997
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 274
  • Product dimensions: 5.98 (w) x 9.14 (h) x 0.77 (d)

Table of Contents

Foreword
Acknowledgments
Preface
1 Romantic Comedy: Four Weddings and a Funeral 1
2 American Independent Films: Pulp Fiction and The Brothers McMullen 21
3 Action-Adventure: GoldenEye 43
4 Documentary Film: Hoop Dreams 71
5 More American Independent and Foreign Films: Welcome to the Dollhouse, Howards End, Crumb 113
6 Low-Budget and B-Movies: Carnosaur 145
7 Suspense Thriller: Malice 169
8 Self-Distribution/Do-It-Yourself Marketing: Brother's Keeper 187
9 Coming Attractions: Creating the Trailer: (True Lies, Star Trek Generations, Sleepless in Seattle, Mrs. Doubtfire, French Kiss) 217
10 Black-Themed Films by Black Filmmakers: (Menace II Society, House Party, Waiting to Exhale, Once Upon a Time ... When We Were Colored) 233
11 Merchandising and Promotions 253
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