Moviegoing in America: A Sourcebook in the History of Film Exhibition / Edition 1

Moviegoing in America: A Sourcebook in the History of Film Exhibition / Edition 1

by Gregory A.. Waller
     
 

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ISBN-10: 0631225919

ISBN-13: 9780631225911

Pub. Date: 12/28/2001

Publisher: Wiley

Pairing significant research with primary documents, Moviegoing in America charts the evolution of film exhibition and reception as a function of changing patterns of American community, identity, consumption, and the fabric of everyday life.

"Moviegoing in America is an important, groundbreaking book." — The Moving Image

"Waller

Overview

Pairing significant research with primary documents, Moviegoing in America charts the evolution of film exhibition and reception as a function of changing patterns of American community, identity, consumption, and the fabric of everyday life.

"Moviegoing in America is an important, groundbreaking book." — The Moving Image

"Waller assembles an impressive collection that should become a key resource in the teaching of film exhibition history." — Screen

Product Details

ISBN-13:
9780631225911
Publisher:
Wiley
Publication date:
12/28/2001
Pages:
368
Product dimensions:
7.00(w) x 10.00(h) x 1.00(d)

Table of Contents

List of Illustrationsix
Acknowledgmentsx
Introduction: A Century at the Movies1
Part ICapturing an Audience, Creating a Business: 1896-19169
Introduction11
1Introducing Cinema to the American Public: The Vitascope in the United States, 1896-713
2From Rum Shop to Rialto: Workers and Movies27
3Cheap Amusements (1908)46
4Some Picture Show Audiences (1911)50
5Motion-Picture Work (1911)54
6Hints to Exhibitors (1908)64
7Handling the Visitor (1909)66
8Posteritis (1910)68
9Swelling the Box Office Receipts (1911)70
10The Murder of Othello (1911)73
11Projection (1912)75
12The Regulation of Motion Picture Theaters (1912)77
13Architectural Treatment of the Moving Picture Theatre (1914)81
Part IIPalatial Palaces and Everyday Practices: 1916-193083
Introduction85
14"You Can Have the Strand in Your Own Town": The Struggle between Urban and Small-Town Exhibition in the Picture Palace Era88
15What the Public Wants in the Picture Theater (1925)100
16Theater Entrances and Lobbies (1925)104
17A Description of the Capitol Theater, Chicago (1925)106
18Building Theatre Patronage (1927)110
19Motion Picture Theater Management (1928)116
20Fashioning an Exhibition Empire: Promotion, Publicity, and the Rise of Publix Theaters124
21Where "Movie Playing" Needs Reform (1920)138
22Musical Presentation of Motion Pictures (1921)140
23Music (1927)144
24Future Developments (1927)147
25Motion Pictures as a Phase of Commercialized Amusement in Toledo, Ohio (1919)151
26The Motion Picture and the Upbuilding of Community Life (1920)153
27Our Movie Made Children (1934)155
28Ethnography and Exhibition: The Child Audience, the Hays Office, and Saturday Matinees159
Part IIIPicture Shows and New Theaters: The 1930s and 1940s171
Introduction173
29Hillbilly Music and Will Rogers: Small-Town Picture Shows in the 1930s175
30Bank Night (1936)189
31The Management of Motion Picture Theatres (1938)192
32Show Lady (1939)197
33What's Playing at the Grove? (1948)203
34Give the Movie Exhibitor a Chance! (1935)211
35Economic Control of the Motion Picture Industry (1944)214
36New Theaters for the Cinema (1932)219
37Motion Picture Theaters (1937)221
38A New Architecture for the Movie Theater (1948)225
39Psychology of the Theater (1948)228
Part IVDrive-In, Art House, Multiplex: The 1950s and Beyond233
Introduction235
40Spectator and Screen238
41Big Boom in Outdoor Movies (1956)247
42Free Lances (1929)252
43Sure-Seaters Discover an Audience (1952)255
44Some Considerations on the Rise of the Art-Film Theater (1956)259
45Domestic Theatrical and Semi-Theatrical Distribution and Exhibition of American Independent Feature Films: A Survey in 1983265
46The Harlem Theater: Black Film Exhibition in Austin, Texas: 1920-1973268
47The Exhibitors (1972)279
48The K-Mart Audience at the Mall Movies282
49Modern Times (1993)296
50From Exhibition to Reception: Reflections on the Audience in Film History300
Part VResearch and Resources309
A Guide to Research and Resources311
Research Projects in the History of Moviegoing and Film Exhibition322
Bibliography324
Index346

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