MP Internet Marketing: Building Advantage in a Networked Economy with CD / Edition 1

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 98%)
Other sellers (Hardcover)
  • All (8) from $1.99   
  • New (2) from $25.00   
  • Used (6) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$1.99
Seller since 2005

Feedback rating:

(608)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good
2001 Hardcover Sealed CD Included! Good Condition. Reasonable wear-still very useable. Text appears free of marks, writing, and highlighting. May have bookstore-related ... stamps/stickers/marks. SHIPS W/IN 24 HOURS! Processed by DHL with USPS delivery for an average of 3-5 Day Standard Shipping & 2-3 Day Expedited Shipping! ! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy! Read more Show Less

Ships from: Alton, IL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2006

Feedback rating:

(59850)

Condition: Good
Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!

Ships from: Mishawaka, IN

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2005

Feedback rating:

(608)

Condition: Good
2001 Hardcover CD Included! Good Condition. Reasonable wear-still very useable. Text appears free of marks, writing, and highlighting. May have bookstore-related ... stamps/stickers/marks. SHIPS W/IN 24 HOURS! Processed by DHL with USPS delivery for an average of 3-5 Day Standard Shipping & 2-3 Day Expedited Shipping! ! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy! Read more Show Less

Ships from: Alton, IL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2009

Feedback rating:

(22909)

Condition: Good
Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have one MILLION unique items ready to ship today!

Ships from: Toledo, OH

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2005

Feedback rating:

(815)

Condition: Very Good
2001 HARDCOVER 1 Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no ... markings, slightly worn covers and edges, and good binding. Read more Show Less

Ships from: Rochelle, IL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$12.99
Seller since 2014

Feedback rating:

(37)

Condition: Good
Buy with Confidence. Excellent Customer Support. We ship from multiple US locations. No CD, DVD or Access Code Included.

Ships from: Fort Mill, SC

Usually ships in 1-2 business days

  • Standard, 48 States
$25.00
Seller since 2009

Feedback rating:

(6)

Condition: New
2001 Hard cover New. No dust jacket as issued. Sewn binding. Cloth over boards. 726 p. Contains: Illustrations. Audience: General/trade.

Ships from: Columbia, SC

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$102.52
Seller since 2010

Feedback rating:

(1822)

Condition: New
0072512083 BRAND NEW. Includes CD-ROM. We are a tested and proven company with over 900,000 satisfied customers since 1997. Choose expedited shipping (if available) for much ... faster delivery. Delivery confirmation on all US orders. Read more Show Less

Ships from: Nashua, NH

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

This text presents a road-tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages; from Awareness,to Exploration/Expansion,to Commitment,and possibly through Dissolution.

This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships,the authors focus on two primary forces that the Internet brings to marketing the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers.

Praise for Marketspace's Innovative Customer-Centric Framework:

"This is required reading for marketers and academics. The Marketspace framework represents an innovative shift in the way that academics and marketers should think about marketing. Marketspace's customer centric view of marketing lays the foundation for a new era of marketing practice and research. "

· Vijay Mahajan,John P. Harbin Centennial Chair in Business,The University of Texas at Austin. Co-Author of Digital Marketing: Global Strategies from the World's Leading Experts

"Internet Marketing is an important contribution to help understand how marketing needs to transform in order to meet the challenge of the networked economy. The book combines an interestingconceptualframework with many engaging and in-depth examples. It will prove useful to both students and practitioners of e-commerce. "

· Nirmalya Kumar,Professor of Marketing and E-Commerce,IMD - International Institute for Management Development

"Both online and offline businesses need to revamp the use of marketing frameworks. The traditional orientation in marketing management,dominated by the 4P's,needs to be replaced by customer-focused concepts. In Internet Marketing,Mohammed,Fisher,Jaworski,and Cahill provide a comprehensive framework with the customer at the center. They do a great job showing how marketing levers can be used to create,communicate,deliver and capture customer value. "

· Dick R. Wittink,General George Rogers Clark Professor of Management and Marketing,Yale School of Management

"Anyone operating an Internet business or has e-commerce as a significant component of their business is at risk if they do not read Internet Marketing. Mohammed,Fisher,Jaworski,and Cahill provide both fresh and realistic insights into marketing in the new economy. They provide a comprehensive framework that uniquely merges both online and offline interactivity with the customer. Mohammed,et al,do a wonderful job of taking the reader all the way through the customer's engagement with the firm. A must read for anyone in this space. "

· David Reibstein,Professor of Marketing,The Wharton School,University of Pennsylvania

"Now that the e-business dust is settling,two things are becoming clear: the Internet is essentially about "marketing" and successful marketing will be based on the understanding of how to integrate both traditional and new business principles into on-line strategy. The book "Internet Marketing" - which has its focus on these two themes — should prove to be an absolutely indispensable resource for any firm wishing to win in the emerging new economy. "

· Rashi Glazer,Professor and Co-Director,Center for Marketing and Technology,Haas School of Business,University of California,Berkeley

"Mohammed,Fisher,Jaworski,and Cahill leverage their business experience and academic expertise to meticulously build a framework for Internet marketing. The book is a comprehensive and compelling read. "

· Pradeep K. Chintagunta,Robert Law Professor of Marketing,Graduate School of Business,University of Chicago

"Here's a view of the Internet in context and in perspective. For the reader who wants to learn about the Web and,more important,how to integrate it into a total marketing program,this book is a comprehensive guide and a spur to the imagination. "

· John A. Deighton Harold M. Brierley Professor of Business Administration,Harvard Business School

Read More Show Less

Product Details

  • ISBN-13: 9780072512083
  • Publisher: Irwin/McGraw-Hill
  • Publication date: 8/16/2001
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 726
  • Product dimensions: 8.40 (w) x 10.22 (h) x 1.31 (d)

Table of Contents

1. Introduction to Internet Marketing
Part 1: Corporate and Business Unit-Strategy
2. Corporate and Business-Unit Strategy
Part 2: Analyzing the Market Opportunity
3. Framing the Market Opportunity
4. Marketing Research
Part 3: Marketing Strategy
5. Marketing Strategy in Internet Marketing
Part 4: The Design of the Customer Experience
6. Customer Experience
Part 5: The Design of the Marketing Program
7. Customer Relationships
8. Product
9. Pricing
10.Communication
11.Community
12.Distribution
13.Branding
14.Designing the MarketSpace Matrix
15.Design of the Marketing Program: Austin Powers: The Spy Who Shagged Me
Part 6: Building the Customer Interface
16.Customer Interface
Part 7: Evaluating the Marketing Program
17. Customer Metric
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)