MP Marketing with Student CD-ROM and Powerweb

MP Marketing with Student CD-ROM and Powerweb

by Roger A. Kerin, William Rudelius, Eric Berkowitz, Steven Hartley
     
 
Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of

Overview

Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Product Details

ISBN-13:
9780072553390
Publisher:
McGraw-Hill Companies, The
Publication date:
07/13/2002
Edition description:
Older Edition
Pages:
768
Product dimensions:
8.80(w) x 11.10(h) x 1.14(d)

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