MTIV: Process, Inspiration and Practice for the New Media Designer by Hillman Curtis, Paperback | Barnes & Noble
MTIV: Process, Inspiration and Practice for the New Media Designer

MTIV: Process, Inspiration and Practice for the New Media Designer

by Hillman Curtis
     
 

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MTIV (Making the Invisible Visible) is an indispensable guide for the new age of media design. This book is about HOW to achieve the results that bring in profits and make you a better designer. This beautifully written and designed book unveils the methods behind Hillman Curtis' phenomenal success as a new media designer. In well-crafted narrative and

Overview

MTIV (Making the Invisible Visible) is an indispensable guide for the new age of media design. This book is about HOW to achieve the results that bring in profits and make you a better designer. This beautifully written and designed book unveils the methods behind Hillman Curtis' phenomenal success as a new media designer. In well-crafted narrative and instructional form, Hillman outlines his systematic approach for working with clients to develop clear, cogent, and creative communication - three "musts" for successful design.

Through trial and error, Hillman and his company honed a seven-step process for creating concepts, and developing and designing new media. Often overlooked or unknown by designers, the methods in this book are distilled from years of experience and enhanced by Hillman's years as a leader in the design field. Divided into three parts - "Process," "Inspiration," and "Practice" - the book offers a practical methodology for successful artistic and professional work and also offers technical advice for translating this to the web (color, XML, streaming media, and other topics are discussed). Written with a subtle sense of humor and narration that really flows, this book is a joy to read, with great advice that helps designers with their own design work.

Editorial Reviews

bn.com
The Barnes & Noble Review
Inspiration cannot be systematized, productized, canned, or sold. However, you can systematize everything that surrounds inspiration and all too often suffocates it. (For instance, communicating with clients, working toward a concept.) And you can nurture the spark of inspiration, feed it, and honor it. Do all that, and inspiration is far more likely to occur on its own, without Herculean pain and strain. And that’s what this book is about.

In MTIV (Making the Invisible Visible): The Process, Inspiration and Practice for the New Media Designer, Hillman Curtis shares his own processes, techniques, and approaches for cultivating brilliance.

If you’re a new-media designer, you already know Hillman Curtis (or should). He wrote and designed the remarkable Flash Web Design, which has made it into the library of one out of every six Flash designers. He’s the founder and leader of Hillmancurtis, Inc., whose clients have included everyone from Adobe and Macromedia to MTV, not to mention many of the world’s top ad agencies.

For an example of Curtis’s work, visit the revamped adobe.com, which incorporates three main areas that work together seamlessly, including Adobe Studio, Adobe’s new online creative hub, and DesignTeam, a new Adobe online application where designers and clients can come together to review designs and manage projects. No mean accomplishment, this. In other words, when Curtis speaks, he’s worth listening to.

Now to this stunning, full-color book. What does Curtis mean by “making the invisible visible”? From the standpoint of the new media designer, it’s finding inspired ways to bring together the many disparate elements available in new media, using them to transcend literal meaning, and to communicate emotions and themes with newfound power. Curtis recalls the 1930s propaganda posters whose “designers spoke to a people’s pride and their need for answers in a most unstable time through nothing more than a typeface, an image, and a simple color scheme.”

But it’s more than that. As Curtis rushes to point out, “Often the most invisible aspect of any design job is your client’s desires. I have heard often from new media designers that their clients ‘don’t know what they want.’ In my experience that is never the case. It is simply not possible. Part of the process of making the invisible visible is pulling that often seemingly invisible desire out of the space between what the client says and what we hear.”

Curtis shows how to listen to any client, and tease out the story that’s hidden in any product and service: a story you can bootstrap into great work. He shows how to move towards the right concept through a process of sketching, storyboarding, and ongoing collaboration; and how to “eat the audience”: truly make it a part of you.

In Part II, Curtis turns to inspiration itself: “In my experience you don’t generate ideas -- you beg, borrow, and steal them. Sounds cynical. It isn’t.... By developing the ability to see inspiration everywhere and to use that inspiration, regardless of its source, to influence your own work, you make yet another “invisible” -- idea/inspiration -- visible.” So he presents a catalog of inspiration: truly breathtaking images and work from the filmmakers, poets, painters, and new media professionals that have inspired him.

Part III focuses on the nuts-and-bolts practice of new media design. Form follows function no less in new media than in Bauhaus furniture. Curtis (with help from other great designers) shares cutting-edge ideas on typography, color, layout, site architecture, XML, streaming media, and more -- all designed to help you create work that’s both wondrous to gaze upon and wondrously effective. Like this book. (Bill Camarda)

Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.

Product Details

ISBN-13:
9780735711655
Publisher:
New Riders
Publication date:
05/28/2002
Series:
Voices That Matter Series
Pages:
239
Product dimensions:
8.02(w) x 9.80(h) x 0.55(d)

Meet the Author

Hillman Curtis is the Principal and Chief Creative Officer of hillmancurtis, inc., an all-medium digital design firm in New York City. His expert and innovative design solutions have garnered him and his company the Communication Arts Award of Excellence, the One Show Gold, Silver and Bronze, the South by Southwest Conference "Best Use of Design" and Best of Show" awards, the New Media Invasion bronze, a Web Award, HOW magazine's Top 10, and the Web Award. Hillman was named as on of the top ten designers of 2000 by the IPPA, included in the "ten most wanted" by IDN magazine, as well as one of the "World's Best Flash designers" by cre@teonline. He has appeared as the keynote and featured speaker at design conferences worldwide, and his work has been featured in a variety of major design publications. A former art director at Macromedia, Hillman was a pioneer of Flash and became a primary influence in expanding the possibilities of web and motion graphic design. Hillman's first book, Flash Web Design (New Riders), sold over 100,000 copies and has been translated into 12 languages.

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