Multiple Streams of Internet Income : How Ordinary People Make Extraordinary Money Online

Multiple Streams of Internet Income : How Ordinary People Make Extraordinary Money Online

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by Robert G. Allen
     
 

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Praise for MULTIPLE STREAMS OF INTERNET INCOME

"If ever the world needed some help to succeed on the Internet, this is the moment. Robert Allen’s new book is just in time to save the day."–Jack Trout, President, Trout & Partners, Ltd., author, Differentiate or Die

"Earning money ... serious money is no different than piloting a jet aircraft or

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Overview

Praise for MULTIPLE STREAMS OF INTERNET INCOME

"If ever the world needed some help to succeed on the Internet, this is the moment. Robert Allen’s new book is just in time to save the day."–Jack Trout, President, Trout & Partners, Ltd., author, Differentiate or Die

"Earning money ... serious money is no different than piloting a jet aircraft or baking an apple pie. You have to learn how and you must understand what you’re doing. Robert Allen is a master flight instructor if you want your income to soar. He knows what 98% of our population have proven they don’t know. Read his book and follow his advice. In a relatively short period of time you will become wealthy and be amazed at how much free time you have when you never have to worry about money."–Bob Proctor, author of the bestselling book You Were Born Rich

"The only thing better than the promise in the title of Robert Allen’s wonderful Multiple Streams of Internet Income is the enlightening information in the book itself. And the only thing better than the book is the life a reader can lead after reading the book and taking the actions that are suggested. Of all the books I’ve read about earning money online, this one tops the list for a multiple stream of reasons."–Jay Conrad Levinson, author of the Guerrilla Marketing series

"Robert Allen has done it again! Multiple Streams of Internet Income is an exciting look into the many creative things you can do with your money in today’s new economy. I can’t wait to use its wisdom!" –Ken Blanchard, coauthor of The One Minute Manager® and Big Bucks!®

"Information is less expensive to manufacture, promote, and ship than hard products such as running shoes and CDs. Robert Allen shares how you can apply Internet technology to selling information: books, reports, articles, seminars, speeches, and consulting. There are a lot of fluff books on e-commerce. This one is detailed, accurate, and readable. Multiple Streams of Internet Income is not just a book; it’s a complete and hands-on course in advanced commerce. Congratulations."–Dan Poynter, author, The Self-Publishing Manual

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Editorial Reviews

From the Publisher
Allen (Nothing Down: How to Buy Real Estate with Little or No Money Down; Multiple Streams of Income) has now moved on to espouse the web as the path to more wealth and personal freedom. The first third of the volume is simply hype. The middle third review marketing fundamentals as applied to the net — material that one might find in any marketing text. The remainder devotes individual chapters to methods for making money on the Internet such as niche marketing, auto responders, selling links, placing ads on your web page, net auctions, and affiliations with companies who want access to your clients. Allen freely uses other individuals to explain concepts and, unlike many authors of this genre, gives them credit. The volume also has a reputable publisher, an author with a proven record of popularity, arguably less hyperbole than most, and a focus on marketing basics. Despite the ongoing shake-out in the high-tech arena, there is always an audience for get-rich-quick schemes, and Allen's latest title is a cut above the rest of the Tony Robbins or Dave Del Dotto ilk. An acceptable public library purchase.—Patrick J. Brunet, Western Wisconsin Tech Coll.
bn.com
The author of the bestsellers Nothing Down and Creating Wealth tells how ordinary people make extraordinary money on the Internet. More importantly, he explains how you can become one of those ordinary people. Succinct advice about setting up an online business.
Library Journal
Allen (Nothing Down: How To Buy Real Estate with Little or No Money Down; Multiple Streams of Income) has now moved on to espouse the web as the path to more wealth and personal freedom. The first third of the volume is simply hype. The middle third reviews marketing fundamentals as applied to the net material that one might find in any marketing text. The remainder devotes individual chapters to methods for making money on the Internet such as niche marketing, auto responders, selling links, placing ads on your web page, net auctions, and affiliations with companies who want access to your clients. Allen freely uses other individuals to explain concepts and, unlike many authors of this genre, gives them credit. The volume also has a reputable publisher, an author with a proven record of popularity, arguably less hyperbole than most, and a focus on marketing basics. Despite the ongoing shake-out in the high-tech arena, there is always an audience for get-rich-quick schemes, and Allen's latest title is a cut above the rest of the Tony Robbins or Dave Del Dotto ilk. An acceptable public library purchase. Patrick J. Brunet, Western Wisconsin Tech Coll. Copyright 2001 Cahners Business Information.
Booknews
Based on his own years of business success, Allen (real estate investor, entrepreneur, author) has written a fast-paced, step-by-step guide for current and future entrepreneurs. He uses a detailed description of one of his own recent experimental online projects to teach some key principles of marketing, as well as strategies, techniques and visual tools for earning a successful income via the Internet. Written in lay terms and accessible to the general reader. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Product Details

ISBN-13:
9780471410140
Publisher:
Wiley
Publication date:
03/28/2001
Pages:
288
Product dimensions:
6.42(w) x 9.59(h) x 1.06(d)

Read an Excerpt

Show Me the E-Money:
How to Earn $24,000in 24 Hours

This is a book about making money on the Internet. Rather than spouting obsolete statistics about how many gazillions of people are getting online every minute, about how many trillions of dollars' worth of stuff is being sold on the Internet, or about how the Internet is changing the world--yadda, yadda, yadda--let's just cut to the chase.

Let me show you the money . . . or more precisely, the e-money.

In this chapter, I describe how, using the principles in this book, I earned almost $100,000 cash in only 24 hours using the Internet. Then I will show you how you can do exactly what I have done. Does that get your heart racing?

In my previous three New York Times best-sellers, Nothing Down, Creating Wealth, and Multiple Streams of Income, I've helped thousands of people to achieve financial freedom--even to become millionaires and multimillionaires. Now it's your turn.

Your Next Fortune Is Only a Click Away

Although I've been in business for over 20 years, I was slow to adopt the power of the Internet to market my own seminars and information products. I wasn't alone. Even today, tens of millions of businesses, small and large, still haven't tapped into this power. For me, it took something dramatic to open my eyes.

In the fall of 1998, a friend, David LeDoux, called excitedly to tell me how he had stumbled onto an interesting method of marketing using the Internet.

"Bob," he said, "I made $13,000 in one day!"

I was intrigued. "How did you do it?"

"Rather than tell you, let me show you."

A few days later, sitting at the keyboard of my home office computer in San Diego, California, David explained how he was attracting visitors to his recently launched Web site. Many of these visitors registered for his free Internet newsletter. After only a few short months, he managed to accumulate about 1,500 subscribers. Every week he sent an e-mail to his growing list of subscribers sharing his latest research. In each e-newsletter (called an e-zine), he included advertisements for other products or services. He explained that because the e-mails cost him almost nothing to send, the sales he made were extremely profitable: "Let me show you how it works. Right now, before your very eyes, I'm going to make some money for you."

Yes, he had my attention.

Using my computer, he composed a short e-mail message. It read something like this:

He asked me to verify the exact time. Then he sent the message to his 1,500 subscribers. I had no idea what to expect.

Sixty-one seconds later, the first response arrived. Ding! (Does your e-mail make a sound when you receive a message?) This first response included a full address and complete credit card information. Over the next hour, as David was trying to explain to me the benefits of marketing over the Internet, I could hardly pay attention. I just kept listening to the sound of each e-mail response--Ka-ching! Ka-ching! Ka-ching! Hundreds of dollars of orders. I was amazed. In front of my eyes, with very little marketing cost and almost no effort, he had generated a tidy profit for me.

But it wasn't the instant profit that excited me. It was the potential for huge streams of cash flow with almost zero marketing costs. Do the math with me.

Suppose you want to market a $100 audio program in the bricks-and-mortar world. You rent a mailing list of 10,000 target prospects, create a direct mail letter, and pay for postage. All told, it will cost in excess of 50 cents per letter just to drop the letters in the mail. In other words, it will cost a minimum of $5,000 to mail 10,000 marketing pieces.

However, the response rate through direct mail is usually less than one-half of 1 percent, which means that these 10,000 letters may generate only 50 paid responses. Fifty customers at $100 apiece is $5,000--just enough to recoup your mailing costs. There's no money left to pay for the tapes, the packaging, and the postage to send the product to the customer via snail mail. You've lost money!

Now, let's assume we do the same mailing using the Internet. This time, however, instead of marketing an audiocassette program, we offer a package of powerful information--digital special reports, digital books, even digital video and audio in a powerful multimedia presentation. Since the information is digital, it can be delivered over the Internet instantly at almost zero cost. Now let's send 10,000 e-mails to a list of targeted e-mail prospects assuming the same one-half of 1 percent response rate.

We generate the same 50 orders at $100 apiece, except this time the marketing costs and the product costs are nearly zero. The entire $5,000 in proceeds is almost pure profit!

Did you get that? Let's do a profit and loss statement for our new Internet business:

Now, let's think big. If 10,000 e-mails generate $5,000, then 100,000 e-mails produce $50,000, right? And a million e-mails could generate a $500,000 profit! Talk about a bottom line! What if you did this once a month? Heck, once a week?! Now you can see why I was so excited.

I began immediately to develop my own Web site. After several false starts, we finally launched www. robertallen. com during the first week of August 1999. Using various methods (which I'm going to teach you), during the next nine months we gathered an opt-in list of over 11,500 subscribers to my free Internet newsletter. (Just to set the record straight, I don't believe in sending unauthorized e-mail, or spam, and nothing I teach you will resemble anything illegal, immoral, or in violation of the spirit of the Internet.)

People often say that those who ask for free information are not willing to spend money. They're just "looky-loos." This is generally correct. The vast majority of the "free" subscribers to my Web site are not willing to spend a penny on any of my products or services. They are perfectly content to sample my free offerings. However, I also know that if the offer is right, a small percentage of any interested audience (free or paying) can be enticed to open up their wallets or purses. Let's put this theory to the test . . . for real.

In the early months of the year 2000 I was approached by representatives of one of the world's leading producers of infomercials, the Guthy/Renker Corporation. They wanted to create a new infomercial marketing an information product based on my best-selling book, Multiple Streams of Income. They called the show Real Streams of Cash.

In designing the show, the producers encouraged me to come up with a dramatic way to prove that my moneymaking ideas work. I immediately remembered how powerful David's demonstration had been. Using this as a model, I made the following statement:

"Sit me at the keyboard of any computer in the world with access to the Internet, and in just 24 hours I'll earn at least $24,000 in cash."

The producers of the show were skeptical. They wanted me to lower the figure. They reasoned, "A thousand dollars in 24 hours is still a lot of money to the average person." I must admit that I, too, had my doubts, but I just had a gut feeling that, given 24 hours, I could generate at least $24,000. Maybe more.

On May 24, 2000, at a studio in Burbank, California, at exactly 12: 38 P. M., in front of live cameras, I sat down at the keyboard of a computer belonging to the producer of the shoot, Packy McFarland. With a simple click of the mouse, I sent a special message to my list of 11,518 subscribers. Would anyone respond with cash? Frankly, I had no idea. This was marketing without a safety net.

The first order was generated in less than four minutes. A man in Houston sent me $2,991. The second order came from my friend, David LeDoux. He had been monitoring my progress and sent me $200. Thereafter, every several minutes another order ka-chinged into my e-mail box.

After 6 hours and 11 minutes the total was . . .

$46,684.95!

I slept very peacefully that night. I was convinced that while I slept even more orders would pour in. I was right. The next morning, still dressed in my bathrobe, with live cameras rolling, I checked the total number of orders. It was now up to . . .

$78,827.44!

This was exciting! And I still had about four hours to go. That afternoon, 24 hours after the challenge had begun, we did a final tally. The total was . . .

$94,532.44

Almost $100,000 in just one day! And the orders kept pouring in. Within just a few days the total had climbed to over $115,000.

Before you get too excited, let me remind you that it had actually taken over nine months to set up this process. I had to launch the Web site. I had to draw traffic to my site. I had to gather the names of people for my Internet newsletter. But what if you could work for a full year with zero income and then, in one day, recoup all of your expenses and walk away with a net profit of $10,000 . . . $30,000 . . . $50,000 . . . maybe even $100,000? Moreover, what if you could repeat this process once a month for the rest of your life?!

Would that be worth the effort?

This book takes you step by step through the process that I used to achieve such incredible results. Although the product I was marketing was an information product, these same principles can be used to market anything--products, services, even business opportunities.

Behind the Scenes

Now, that you know the results of my live Internet challenge, I'd like to take you behind the scenes and teach you the timeless marketing principles I used to increase the odds of success.

The serious planning began about 60 days before the May 24 shooting date. My first step was to call on my mentors. I can't stress enough the importance of building a powerful mastermind team. Successful people rely heavily on their mentors. Ordinary people don't. It's that simple. My marketing team consisted of Tom Painter, Daren Falter, Bob Gatchel, Saul Klein, Mike Barnett, Ken Kerr, Ken Varga, and Scott Haines, supplemented by conversations with at least a dozen others. Here's how I presented the concept to my mentors:

"Suppose you have a goal to market a product and earn $24,000 in 24 hours using the Internet. Suppose it's more than a goal--suppose your life is on the line. If you succeed, you get to live. If you fail, you face the firing squad. How would you do it?"

In other words, what if your life literally depended upon your success? Would you prepare differently? Most people try things. I don't. As Yoda taught Luke Skywalker, there is no try. There is either do or do not. When I design a marketing campaign, I assume that it must work. I plan for zero failure. It either works or I die.

Of course, I don't really expect to die . . . but I put that kind of intensity into the design. I don't expect to fail. I expect to win.

When Spanish explorer Hernán Cortés conquered Mexico in 1519, he faced overwhelming odds . . . tens of thousands of Aztec warriors against his 400 soldiers. When his troops began to mutiny, Cortés ordered all but one of his 11 ships to be scuttled and sunk so there was no avenue of escape. Then he rallied his troops with a stirring speech. Conquer or die. Those were the options.

When I gave this do-or-die scenario to my mentors, it focused their advice to me. They thought about it in a different way. Instead of bouncing around a few nice ideas, I got their best advice: "Well, Bob, if my life were on the line, then here is what I would do." In the next chapter, I share what they told me. Obviously, it worked.

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What People are saying about this

Dan Poynter
Information is less expensive to manufacture, promote and ship than hard products such as running shoes and CDs. Robert Allen shares how you can apply Internet technology to selling information: books, reports, articles, seminars, speeches and consulting. There are a lot of fluff books on ecommerce. This one is detailed, accurate and readable. Multiple Streams of Internet Income is not just a book; it's a complete and hands-on course in advanced commerce. Congratulations.
— (Dan Poynter, Author of The Self-Publishing Manual)
Jack Trout
If ever the world needed some help to succeed on the Internet, this is the moment. Robert Allen's new book is just in time to save the day.
— (Jack Trout, President, Trout & Partners, Ltd., Author of Differentiate or Die)
Bob Proctor
Earning money…serious money is no different than piloting a jet aircraft or baking an apple pie. You have to learn how and you must understand what you're doing. Robert Allen is a master flight instructor if you want your income to soar. He knows what 98% of our population have provent they don't know. Read his book and follow his advice. In a relatively short period of time you will become wealthy and be amazed at how much free time you have when you never have to worry about money.
— (Bob Proctor, Author of the best-selling book You Were Born Rich)
Jack Canfield
Robert Allen is my favorite prosperity mentor. If you want to make money on the Internet, this book is a must read! I highly recommend it.
— (Jack Canfield, Co-author, Chicken Soup for the Soul at Work)
Mark Victor Hansen
If you're ready to make a massive, passive cash flow, read this book.
— (Mark Victor Hansen, Co-creator, #1 New York Times best-selling series Chicken Soup for the Soul)
Brian Tracy
This is an extraordinary book! It shows you how to make more money, faster and easier, on the Internet than you ever dreamed possible—even if you've never used a computer before. I began applying these ideas in my business before I finished the first chapter.
— (Brian Tracy, speaker, author, and consultant)
Jay Conrad Levinson
The only thing better than the promise in the title of Robert Allen's wonderful Multiple Streams of Internet Income is the enlightening information in the book itself. And the only thing better than the book is the life a reader can lead after reading the book and taking the actions that are suggested. Of all the books I've read about earning money online, this one tops the list for a multiple stream of reasons.
— (Jay Conrad Levinson, Author of the "Guerrilla Marketing" series of books)
Gary C. Halbert
Of all businesses on the Internet, 99.999% fail to make a profit. If you sincerely want to get rich by using the Internet, get a copy of Robert Allen's new book and read it IMMEDIATELY! If you don't, you will probably spend endless amounts of time and money fumbling around with a computer like a clueless idiot who doesn't have a prayer of ever making a Web-related dime.
Ken Blanchard
Robert Allen has done it again! Multiple Streams of Internet Income is an exciting look into the many creative things you can do with your money in today's new economy. I can't wait to use it's wisdom!
— (Ken Blanchard, Coauthor, The One Minute Manager and Big Bucks!)
Tony Alessandra
Robert Allen has done it again! Multiple Streams of Internet Income is a BIG winner. I'm pretty savvy about the Internet, being the co-founder of a growing dotcom e-learning company, but I picked up several ideas I could use to make money in every chapter I read. WOW! Read it...or weep.
— (Dr. Tony Alessandra, Author of Charisma)

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Meet the Author

ROBERT G. ALLEN is a well-known and successful author and entrepreneur. After growing a small nest egg into a real estate fortune, Allen decided to share his powerful system. His first book, Nothing Down, sold over 1,250,000 copies–becoming the largest-selling real estate investment book in history. Allen’s second book, Creating Wealth, was also a #1 New York Times bestseller with over 1,000,000 copies in print. His latest national bestseller is Multiple Streams of Income (Wiley). Allen has taught his successful wealth-building techniques to tens of thousands in seminars worldwide. A popular guest on radio and television shows including Larry King Live and Good Morning America, Allen has also been featured in the Wall Street Journal, Barron’s, Parade, People, and Reader’s Digest.

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Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online 4 out of 5 based on 0 ratings. 17 reviews.
Guest More than 1 year ago
Excellent book. Outstanding in a word.... if you discovered 3 years ago. Today is a different picture. Email marketing DOESNT WORK like it used to. Affiliate programs DONT WORK like they used to. But in the end it all boils down to GETTING TONS OF traffic. If you know how to get, YOUR DA MAN. The rest is pure BS.
Guest More than 1 year ago
A lot of the techniques discussed in this book rely on using e-mail marketing. With the spam problem getting worse, many of the ideas won't work or will require too much effort to get your marketing messages delivered. The book does provide solid explanations on other ways to make money online, but there're newer strategies being used. I can't recommend another book at this time. Your best bet is to do searches on the Internet for money making ideas. This would have been a 5 star book when it first came out. If Allen were to write a revised edition I would get it.
Guest More than 1 year ago
The fundamental example in this book is flawed. Mr. Allen set up an experiment to show that he could make $24,000 in 24 hours on the Internet. He actually did much better than that. Presumably, the purpose was to show you that anyone could. What he did was make a lot of special offers on products and services that he sells all the time to an e-mail list of 11,000 names he had been developing over the prior 9 months. In fact, he used four messages to the list to define the offer and to alert everyone it was coming. Now, if you were one of the most famous authors and investors in America and you gave special deals, couldn't you sell over $24,000 worth in a day? But presumably you aren't, so this book will be very valuable to all the other celebrity authors as an example, but not so much for you. The book does have a few examples of ordinary individuals succeeding on the Internet, but these examples don't exactly scream out at me about how I can do the same. The principles in the book are a distillation of almost every marketing guru who has published a book. In fact, there is so much Jay Abraham in the book that I wondered if Mr. Abraham might have ghost-written it (or at least commented extensively on it). Mr. Allen promises too much in the beginning. If you follow 'the strategies and techniques in this book, you will be well on your way to Internet riches . . . .' Not only will you be rich, you won't have to work very hard for 'the by-product of your start-up Internet business is freedom.' If one percent of the people who follow this advice get to either result, I would be surprised. I suggest that Mr. Allen take 100 people, teach them his principles, and report back on the results a year later. Then, if they succeed as he promises, I will write a new review that gives this book five stars. The strength of this book is in encouraging you to select your target audience and understand their wants before you think about what type of business you want to have and the services or products you want to provide. The advice about how to build traffic to your site, get income once they are there, and to build repeat business is all quite good at a general level. The other interesting part of the book is Mr. Allen's description of how he changed his unique selling proposition over the years from 'nothing down' to 'hands-on-training' to 'real-time millionaire mentors.' There's no bad advice in the book, as far as I could tell. It just overstates the ease of making money on an Internet start-up with limited investment capital. Where else have people indicated that things are easy that you have found difficult? How about losing weight? How about getting into shape using the latest piece of equipment? What's the best way to evaluate these claims, without pursuing them yourself? May the Internet bring you all the success you would like to have. Donald Mitchell, co-author of The Irresistible Growth Enterprise and The 2,000 Percent Solution
Daniel More than 1 year ago
This was a great book. Internet marketing strategies are always evolving year after year. But this is a great way to get you started. I recommend.
Anonymous More than 1 year ago
The book was a little stale, but still had some useful information. If you are already running an ecommerce site, probably too beginnery for you.
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Guest More than 1 year ago
Robert Allen is at his best with this program. After just reading it once, I was able to come up with hundreds of ideas that will not only help me to generate multiple streams of residual income, but it will also help the businesses that I consult on a regular basis create their own streams of residual income! Allen describes a number of excellent, unique opportunities to attain financial freedom and gain riches and wealth. These opportunities range from normal stock strategies to buying real estate and to avenues of wealth relatively unknown such as licensing and tax lien certificates. Overall a great and powerful read. This book is an excellent read for the financially astute bounded individual. It provides in depth knowledge of different avenues of income generation. Many of his principles I have already implemented and I must say it is a complement to know that there are others 'thinking' in similar lines. Another great book I am recommending is THE BLACK BOOK OF OUTSOURCING by Brown & Wilson, which after I read it (shortly after Allen's original STREAMS OF INCOME, I instantly developed 22 new product lines in our 3 businesses, all involving outsourcing. Its a remarkable primer for entrepreneurs and regular business folks trying to find a new, innovative way to bring in some big bucks!
Guest More than 1 year ago
Robert Allen's knowledge of the internet is the most practical I've ever seen. Use his strategies and you'll find yourself in a unique position - an internet success! You can use his information to supplement your income or create a whole new career on the internet. There are no get rich quick schemes here - just the best, tried and true information on internet 'how to' success. This second edition book is one you simply must have if you want to master the internet and its amazing power to help others get what they want. If you want to begin your own business online, supplement your income, help your child learn skills that can even help them earn extra money to go to college or start their own business, then you need the information in this book. I used the information in Robert Allen's book to get the word out on helping children read at or above grade level, and provide them with the missing strategies they need to get A's and B' in school. The information in this book helped make my book, Learning vs Testing, Strategies That Bridge The Gap, a best seller. Thank you, Robert Allen.
Guest More than 1 year ago
Robert brings to life the automatic pilot 24/7 potential of having an internet website. Cha-Ching. His brainstorming bring about new ideas that anyone can use. Choose one or two of your favorites and run with them! Ryan Cox, Jerky Direct.
Guest More than 1 year ago
If you want to make some pretty good money from the internet, just follow everyting Robert has to say and you'll be on your way. He is a master at what he does, he sure does do his homework first.
Guest More than 1 year ago
Allen breaks down the different ways to make the money via the Internet. Great reference book.
Guest More than 1 year ago
The Internet is full of opportunities, and like most of America, I am also trying to cash in. I have tried several online businesses, and with no luck. I am putting to practice what I have learned from this book, but it doesn't tell the whole story.
Guest More than 1 year ago
I am not surprised at the terrific success Robert Allen has enjoyed. He is so willing to share his ideas in a simple to follow format that most of us become his raving fans. I will implement what I just learned this morning from his book. He gave me several ideas to help me work smarter. Thank you Mr. Allen!