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1. Introduction
2. The nature of statistical analysis
3. Objects, variables, and scales
4. Frequency distributions
5. Central tendency
6. Variation
7. Association
8. Concluding comments
Chapter 2. PROBABILITY TOPICS
1. Introduction
2. Conceptualizations of probability
3. Probability experiments
4. Random variables
5. Sample spaces
6. Probability distributions
7. Composite outcomes
8. Conditional probability
9. Multiplication rule
10. Addition rule
11. Independent outcomes
12. Expected value of a random variable
13. Sampling distributions
14. Parameter estimation
15. Hypothesis testing
16. Concluding comments
Chapter 3. CORRELATION ANALYSIS
1. Introduction
2. Patterns of association
3. Gross indicators of correlation
4. The correlation coefficient r
5. Calculation of r
6. Other bivariate correlation coefficients
7. The interpretation of correlation
8. Applications of correlation analysis
9. Multivariate correlation analysis
10. The correlation matrix
11. Multiple correlation
12. Partial correlation
13. Serial correlation
14. Canonical correlation
15. Concluding comments
Chapter 4. REGRESSION ANALYSIS
1. Introduction
2. Overview of regression analysis
3. The regression line
4. The regression model
5. Accuracy of prediction
6. Significance test of the slope
7. Analysis of residual errors
8. Multiple regression
9. Importance of the predictor variables
10. Selection of predictor variables
11. Applications of regression analysis
12. Collinearity problem
13. Dummy variables
14. Autoregression
15. Regression to the mean
16. Self-fulfilling prophecy
17. Concluding comments
Chapter 5. ANALYSIS OF VARIANCE
1. Introduction
2. Overview of analysis of variance
3. The F distribution
4. One-way analysis of variance
5. Two-factor designs
6. Interaction
7. Three-factor designs
8. Other designs
9. Experimental vs. in-tact groups
10. Concluding comments
Chapter 6. DISCRIMINANT ANALYSIS
1. Introduction
2. Overview of discriminant analysis
3. The discriminant function
4. Understanding the discriminant function
5. Evaluation of the discriminant function
6. Accuracy of classification
7. Importance of the predictors
8. Discriminant vs. regression analysis
9. Concluding comments
Chapter 7. FACTOR ANALYSIS
1. Introduction
2. Overview of factor analysis
3. Applications of factor analysis
4. The input data matrix
5. The correlation matrix
6. The factor 'matrix
7. Number of factors extracted
8. Rotation of factors
9. The naming of factors
10. Summary presentation and interpretation
11. Criticisms of factor analysis
12. Concluding comments
Chapter 8. CLUSTER ANALYSIS
1. Introduction
2. Overview of cluster analysis
3. Measures of similarity
4. Cluster formation
5. Cluster comparisons
6. Hierarchical clustering
7. Concluding comments
Chapter 9. MULTIDIMENSIONAL SCALING
1. Introduction
2. One- and two-dimensional representation
3. Three-dimensional representation
4. Multidimensional representation
5. Perceptual maps
6. Stress
7. Concluding comments
APPENDIX
Statistical Tables
I. Random Digits
II. Random Normal Deviates
III. Normal Distribution
IV. Student's t Distribution
V. F Distribution
VI. Chi-Squared Distribution
VII. Correlation Coefficient (critical values)
Suggested Reading
Index
Overview