Museum, Inc: Inside the Global Art World

Overview


Has corporate business overtaken the art world? It's no secret that art and business have always mixed, but their relationship today sparks more questions than ever. Museum, Inc. describes the new art conglomerates from an insider's perspective, probing how their roots run deep into corporate culture. Paul Werner draws on his nine years at the Guggenheim Museum to reveal that contemporary art museums have not broken radically with the past, as often claimed. Rather, Werner observes, they are the logical outcome ...
See more details below
Other sellers (Paperback)
  • All (9) from $5.00   
  • New (4) from $7.05   
  • Used (5) from $5.00   
Sending request ...

Overview


Has corporate business overtaken the art world? It's no secret that art and business have always mixed, but their relationship today sparks more questions than ever. Museum, Inc. describes the new art conglomerates from an insider's perspective, probing how their roots run deep into corporate culture. Paul Werner draws on his nine years at the Guggenheim Museum to reveal that contemporary art museums have not broken radically with the past, as often claimed. Rather, Werner observes, they are the logical outcome of the evolution of cultural institutions rooted in the eighteenth-century Enlightenment, the colonial expansion of the liberal nation-state, and the rhetoric of democracy.
In a witty and argumentative style, Werner critically analyzes today's art institutions and reframes the public's accepted view of them, exposing how their apparent success belies the troubling forces operating within them. He ultimately argues that the art museum we know and love may have already run its course. An engaging discourse structured as an informal gallery talk, Museum, Inc. is a thought-provoking and passionate polemic that offers ideas for a new, more democratic museum.
Read More Show Less

Editorial Reviews

New York Arts Exchange
What a treat. And what catharsis. . . . 75 delicious pages of witty remarks and cogent arguments. It's truly enviable to be able to write like this. . . . A must-read for people who feel that something has gone off in the museum business.

— Beth Gersh-Nesic

New Criterion
Rich in metaphor.

— James Panero

Philadelphia Inquirer
Relentlessly brilliant, hilarious, dead-on and hyperwitty. . . . All sorts of searing insights about today's big-time art world, its unholy mixture of funny money, fake egalitarianism, and backroom investment schemes. . . . A canny erudite analysis of the high-art market from the Enlightenment to now.

— Carlin Romano

Boston Globe
At the Guggenheim, Krens's ways of filling the proliferating branches . . . were all hailed at the time for their business savvy and cultural daring. But as former Guggenheim employee Paul Werner chronicles in his punchy little book, Museum Inc: Inside the Global Art World, Krens's bold maneuvers didn't stand the test of even a decade's time. When you learn, for example, that BMW underwrote the motorcycle show, Krens's cultural daring loses some of its luster. When you find out they gave Krens a motorcycle (which he later returned), it doesn't even look like good business.

— Dushko Petrovich

ArtNews

"Paul Werner uses Thomas Krens's directorship of the Guggenheim Foundation as a case study to argue that museums have taken to acting like 'monster corporations,' globalizing the art industry and treating their collections as capital. Werner's writing style 'is unruly,' say Ida Applebroog. 'He has no restraints, and that's the part I love.'"
New Zealand Listener
The capitalist involution of art is announced with cheerful rage in Paul Werner’s Museum, Inc: Inside the Global Art World (2005), in which he parses the proposition that art behaves like money because money behaves like art. This is the capital of the America Werner dubs 'the Living Museum of Wild Capitalism'. Or perhaps that’s Out West.

— Ian Wedde

Atlantic
A rollicking little screed. . . . Werner has a good eye for the smoke- and-mirrors of the marketing people and what it often serves to hide, which is a synergy between art museums and corporate ambition that has little to do with art itself.

— Jed Perl

New York Arts Exchange - Beth Gersh-Nesic

"What a treat. And what catharsis. . . . 75 delicious pages of witty remarks and cogent arguments. It's truly enviable to be able to write like this. . . . A must-read for people who feel that something has gone off in the museum business."
New Criterion - James Panero

"Rich in metaphor."
Philadelphia Inquirer - Carlin Romano

"Relentlessly brilliant, hilarious, dead-on and hyperwitty. . . . All sorts of searing insights about today's big-time art world, its unholy mixture of funny money, fake egalitarianism, and backroom investment schemes. . . . A canny erudite analysis of the high-art market from the Enlightenment to now."

Boston Globe - Dushko Petrovich

"At the Guggenheim, Krens's ways of filling the proliferating branches . . . were all hailed at the time for their business savvy and cultural daring. But as former Guggenheim employee Paul Werner chronicles in his punchy little book, Museum Inc: Inside the Global Art World, Krens's bold maneuvers didn't stand the test of even a decade's time. When you learn, for example, that BMW underwrote the motorcycle show, Krens's cultural daring loses some of its luster. When you find out they gave Krens a motorcycle (which he later returned), it doesn't even look like good business."
New Zealand Listener - Ian Wedde

"The capitalist involution of art is announced with cheerful rage in Paul Werner’s Museum, Inc: Inside the Global Art World (2005), in which he parses the proposition that art behaves like money because money behaves like art. This is the capital of the America Werner dubs 'the Living Museum of Wild Capitalism'. Or perhaps that’s Out West."

Atlantic - Jed Perl

"A rollicking little screed. . . . Werner has a good eye for the smoke- and-mirrors of the marketing people and what it often serves to hide, which is a synergy between art museums and corporate ambition that has little to do with art itself."

Read More Show Less

Product Details

  • ISBN-13: 9780976147510
  • Publisher: Prickly Paradigm Press
  • Publication date: 1/15/2006
  • Series: Paradigm (Chicago, Ill.) Series
  • Pages: 88
  • Product dimensions: 4.50 (w) x 7.00 (h) x 0.20 (d)

Meet the Author


Paul Werner is the editor of WOID and the publisher of the Orange Press. He is a lecturer at New York University and the School of Visual Arts in New York City.
Read More Show Less

Table of Contents


ONE:  The genius of capitalism–and vice-versa
  I.
  II.
  III.
  IV.
  V.
 
TWO: Rituals of authority
  I.
  II.
  III.
  IV.
 
THREE:  If you build it they will come.  Then you can beat the crap out of them.
  I.
  II.
  III.
  IV.
 
FOUR:  Rio:  The Highest Stage of Bilbao
 
A Note
 
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)