Music Business Handbook and Career Guide / Edition 10

Overview

The special Tenth Edition of this powerhouse best-selling text maintains its tradition as the most comprehensive, up-to-date guide to the music industry. The breadth of coverage that this book offers is unlike that of any other resource available. Music business newcomers and professionals alike will find Baskerville’s handbook a valuable resource, whatever their specialty is within the field music. It is ideal as the core textbook in courses such as Introduction to the Music Business, Music and Media, Music Business Foundations, and survey courses. This book can also be used for more specialized courses on the record industry, music merchandising, music careers, artist management, music and the law, arts administration, and music in popular culture.

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Editorial Reviews

CHOICE
Overall, the volume is informative and especially useful in the arena of popular music. A wide audience will find it valuable.
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Product Details

  • BN ID: 2581452242203
  • Manufacturer: SAGE Publications
  • Publication date: 11/13/2012
  • Edition description: Tenth Edition
  • Edition number: 10
  • Pages: 624
  • These items ship to U.S. address only. No APO/FPO.

Meet the Author

Editor Tim Baskerville has a diverse background in entertainment and media. He began his career in broadcasting after receiving a B.A. in theater arts from UCLA. Early affiliations included CBS and Cox Broadcasting, where he served as a writer-producer. The first TV documentary he created for CBS stations was nominated for an Emmy. As a publisher and entrepreneur, he launched business periodicals on the home video software industry, global film distribution, and multinational broadcasting. Today, a publishing company he founded in London in the 1990s is one of the world’s leading providers of data on mobile entertainment (www.informamedia.com). In recent years he served as President of Kagan Research, the leading provider of financial analysis on the media industry, and CEO of Jupiter Research, a key source of consumer research on Web behavior. As a consultant, Baskerville’s clients have included the Motion Picture Association of America, Variety, Time Warner, IBM, International Data Corp., Young & Rubicam, JVC America, Apple, and The Rockefeller Foundation. He has been both a strategy consultant and weekly columnist for Billboard. Baskerville was Vice President of the Music and Entertainment Industry Educators Association (MEIEA), member of the Writers Guild of America, west, and chapter founder of the Overseas Press Club of America.

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Table of Contents

Foreword by Nile Rodgers
Preface
Acknowledgments
I. MUSIC IN THE MARKETPLACE
1. Overture
2. The Digital Millennium
3. The Music Business System
II. SONGWRITING, PUBLISHING, COPYRIGHT, AND LICENSING
4. Professional Songwriting
5. Music Publishing
6. Music Copyright
7. Music Licensing
III. MANAGING ARTIST RELATIONSHIPS
8. Agents, Managers, and Attorneys
9. Artist Management
10. Unions and Guilds
11. Artists’ Recording Contracts
IV. THE RECORDED MUSIC INDUSTRY
12. Record Production
13. Record Labels
14. Record Label Promotion and Distribution
15. Marketplace Research
V. LIVE MUSIC
16. Concert Production
17. Concert Venues
18. Arts Administration
VI. MUSIC IN BROADCASTING, FILM, AND THEATER
19. Music in Radio
20. Music in Television and Video
21. Dramatic Scoring for Movies, TV, and Games
22. Music in Advertising
23. Music and Theater
24. Music Products
25. Business Music and Production Libraries
VII. THE ENTREPRENEURIAL MUSICIAN
26. The DIY Toolkit
27. Starting Your Own Business
VIII. CAREER PLANNING AND DEVELOPMENT
28. Career Options
29. Career Development
IX. THE GLOBAL VIEW
30. Understanding Your Neighbor's Music Scene: How Canada Sets an International Example
31. The World Outside the United States
32. International Copyright
Appendix A: Membership and Copyright Forms
Appendix B: Selected Readings
Glossary
Index
About the Authors

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