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Music In The Market / Edition 1
     

Music In The Market / Edition 1

by Don Cusic
 

ISBN-10: 0879726946

ISBN-13: 9780879726942

Pub. Date: 12/12/1995

Publisher: University of Wisconsin Press


Cusic examines the music business in the context of popular culture, the ways that popular music is disseminated in the American commercial market, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. He also discusses the

Overview


Cusic examines the music business in the context of popular culture, the ways that popular music is disseminated in the American commercial market, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. He also discusses the marketing of specialty music—classical, gospel, jazz, bluegrass, rap, and folk, by small independent labels.

Product Details

ISBN-13:
9780879726942
Publisher:
University of Wisconsin Press
Publication date:
12/12/1995
Edition description:
1
Pages:
198
Product dimensions:
6.00(w) x 9.00(h) x 0.45(d)

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